What Is Krutrim AI? Here's Everything You Need To Know About Ola-Owned 'India's AI'

Krutrim AI is marketed as a personal assistant designed to simplify both personal and professional tasks while embracing the essence of Indian culture.

Krutrim offers features typical of AI assistants, such as email drafting, information retrieval, skill learning, travel planning, and recipe suggestions.

Source : Screenshot/Krutrim AI

Ola founder and CEO Bhavish Aggarwal on Saturday declared the termination of the firm's association with its current cloud service provider, Microsoft Azure. Instead, Ola will transition its entire workload to its in-house AI firm, Krutrim.

This is what Aggarwal posted on X (formerly Twitter):

On @Linkedin, @Microsoft and their wokeness.

As an Indian institution, Ola is for genuine actions on diversity. We run one of the largest women only automotive plants. Not 1 out of 10 lines, or a small section, but the whole plant! Almost 5000 women now and will grow to tens of…

— Bhavish Aggarwal (@bhash) May 11, 2024

As reported by Moneycontrol, this move could potentially result in a substantial loss for Microsoft, as Ola stands as one of its major clients, with an estimated business value exceeding Rs 100 crores.

Be that as it may, this development may lead you to think: what exactly is Krutrim AI? Well, let's find out.

What Is Krutrim AI?

Earlier this year, Ola, the Indian multinational ridesharing company, unveiled Krutrim AI, touting it as "India’s own AI." The initial release promised significant enhancements as the company aimed to broaden its base.

You can access Krutrim AI via: chat.olakrutrim.com

Krutrim AI is marketed as a personal assistant designed to simplify both personal and professional tasks while embracing the essence of Indian culture. According to Ola, it's a significant step in their journey towards developing India's own AI technology.

How Is Krutrim AI Different From Other Platforms?

While Krutrim offers features typical of AI assistants, such as email drafting, information retrieval, skill learning, travel planning, and recipe suggestions, its unique selling point lies in its ability to cater to the linguistic and cultural diversity of India. Krutrim claims proficiency in English, Hindi, Tamil, Telugu, Malayalam, Marathi, Kannada, Bengali, Gujarati, Kannada, and Hinglish.

To achieve this, Krutrim AI relies on Natural Language Processing (NLP) to understand human language nuances, alongside machine learning (ML) algorithms to refine its responses over time. Additionally, Deep Learning aids in pattern recognition and complex data analysis, potentially enhancing Krutrim AI's performance. While specific technologies remain undisclosed, these methodologies align with Krutrim AI's demonstrated capabilities.