Apple Event 2023 Highlights: iPhone 15, iPhone 15 Pro Series Launched Alongside Apple Watch Series 9 & Apple Watch Ultra 2
Apple Event 2023 saw the launch of a handful of brand-new hardware from the Cupertino tech giant. Read on to check out top highlights from the event.
Background
Apple Event 2023 Live: It is that time of the year once again. Apple, arguably the most influential consumer tech brand, is set to launch its star product tonight. Live from Apple Park, CEO Tim Cook will kick off the company’s annual hardware launch event. Of course, the Cupertino tech giant has been pretty tight-lipped about what to expect. However, the rumour mill has been abuzz and tipsters suggest that the iPhone 15 series will soon break cover. Alongside, Apple Watch Series 9 and AirPods Pro (2nd Generation) are expected to be launched as well.
Apple is gearing up to release four fresh iPhone models, maintaining the pattern established in 2020. If Apple adheres to its customary naming scheme, these models are likely to bear the name iPhone 15.
According to information from various media outlets and reliable insiders, we can anticipate the arrival of two mid-range iPhones, one with a 6.1-inch display and another boasting a 6.7-inch screen. Furthermore, there are two "Pro" variants in the pipeline, featuring titanium casings and enhanced camera functionalities.
Perhaps the most noteworthy alteration this year will be the adoption of a USB-C charging port, phasing out the proprietary Lightning port that has been in use since 2012. This transition aligns Apple's iPhones with the ubiquitous USB-C standard seen in Android phones, modern laptops, iPads, and a plethora of other devices.
Industry analysts are projecting enhancements to the chipsets integrated into the upcoming Apple Watch Series 9, alongside improvements in their health sensors. Nevertheless, Apple may be saving more substantial innovations for the following year, commemorating the device's 10th anniversary.
As for the rumoured new AirPods, they are poised to receive a novel feature referred to as Adaptive Audio, a capability achieved through machine learning and software that intelligently adjusts volume and noise-cancellation, enabling users to remain aware of their immediate surroundings.
So strap in and stay tuned to ABP Live for the latest updates from the launch!
That's A Wrap!
In one of the shortest launch events (less than 90 minutes), Apple unveiled its brand-new hardware offerings.
We got a glimpse of two vanilla iPhone 15 models — iPhone 15 and iPhone 15 Plus. Apple also launched its top-of-the-line iPhone 15 Pro and iPhone 15 Pro Max models.
For starters, all four iPhone 15 models will sport USB-C, adhering to new European regulations and ditching Apple's traditional lightning port. Additionally, the iPhone 15 series saw the elimination of the front display notch entirely, as the vanilla models will come with the Display Island as well. The iPhones also commonly feature 48-megapixel primary snappers.
Powered by A16 Bionic, iPhone 15 and iPhone 15 Plus are priced starting at $799 and $899, respectively.
iPhone 15 Pro and iPhone 15 Pro Max, on the other hand, are powered by A17 Pro, and are priced starting at $999 and $1,199.
Apple Watch Series 9 and Apple Watch Ultra 2 were unveiled alongside. Both the wearables come with a haptic "Double Tap" feature, which can detect the actions of users when they tap their thumb and forefinger together. This can be used to receive/disconnect phone calls, turn on connected devices, or even control music playback.
The Series 9 is powered by the S9 silicon, making the wearables notably faster and more intuitive to use.
The Apple Watch Ultra 2, as expected, comes with upgraded health and fitness features, up to 3,000 nits of peak brightness, and offers up to 36 hours of battery life.
Apple Watch Ultra 2 price starts at $799, while Apple Watch Series 9 price starts at $399.
iPhone 15 Pro, iPhone 15 Pro Max Prices Revealed
iPhone 15 Pro starts at $999 for the 128GB storage model. The iPhone 15 Pro Max starts at $1,199 for the 256GB storage model.
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