Sania Mirza Launches 'SupportSmallBySania' Initiative To Encourage Local Indian Brands, Make Nation Self Reliant

"Life as we knew it has changed forever. The only way to overcome this to stand together and help revive our people and our country from the virus' aftermath," Sania said in the statement on Monday.

Sania Mirza

India's leading female tennis player Sania Mirza has been at the fore-front in championing the cause for promoting locally made Indian brands amid an ever growing call all across the nation to help the nation strive towards becoming self-reliant amid the COVID-19 pandemic which has had serious ramification both on the human lives and the economy at large. Sania who has been quite vocal in the past over promoting Indian brands has now come forward to encourage the local brands in India. The ace tennis star took to her social media and announced an initiative called '#SupportSmallBySania', calling out to brands, designers, craftsmen, properties, restaurants etc. Sania will be choosing 20 of her favourite picks out of those and will give them a shoutout, a statement said.

Hi guys! Let’s encourage each other to support local now more than ever. #SupportSmallBySania is my way of giving back to the community during this time. Calling out to brands, designers, craftsmen, properties,… https://t.co/5XiXWLlJzW

— Sania Mirza (@MirzaSania) May 31, 2020

"Life as we knew it has changed forever. The only way to overcome this to stand together and help revive our people and our country from the virus' aftermath," Sania said in the statement on Monday. Talking about her initiative to encourage Indian brands, the 33-year old added: "#SupportSmallBySania is my humble attempt to encourage Indian brands -- designers, craftsmen, properties, restaurants -- anything and everything that's created in our country. It's my small way of lending support to our people because it's only when we come together we will win against the virus that has kept us apart." Prime Minister Narendra Modi had appealed to the country to be self-reliant previously, while at the same time welcoming foreign capital and strengthening of supply chains. According to the Prime Minister, it is now the time to make India self-sufficient in every way and every Indian should buy and promote local goods.