'Mogambo Khush Hua...': Election Commission's Unique Initiative To Boost Voter Awareness In Rajasthan

In a unique campaign in Rajasthan's Bhilwara, the ECI employs famous Bollywood film dialogues featured on posters to grab the attention of the public, encouraging them to exercise their right to vote.

The ECI uses posters featuring dialogues from popular Hindi films to generate awareness among the people of Rajasthan's Bhilwara, encouraging them to vote.

Source : PTI

In a bid to enhance voter awareness and participation in the upcoming Rajasthan assembly elections, the Election Commission of India (ECI) has initiated a unique campaign in Bhilwara, Rajasthan. The initiative employs famous Bollywood film dialogues featured on posters to grab the attention of the public, encouraging them to exercise their right to vote.

The campaign resonates with the populace by integrating popular Hindi film dialogues into its message, delivering a memorable punch. Some of the movie references used include:

• "Aapne vote kiya, Mogambo khush hua" from the film "Mr. India"
• "Ek vote ki keemat tum ab jano Ramesh Babu" from the film "Om Shanti Om"
• "How's the josh? High in Bhilwara sir" from the film "Uri: The Surgical Strike"
• "Ek baar jo maine vote dene ki committment kar di uske baad toh main khud ki bhi nahi sunta" from the film "Wanted"
• "Aaj matdaan diwas hai isliye mere Karan Arjun aayenge" from the film "Karan Arjun"
• "Don't underestimate the power of a voter" from the film "Chennai Express"
• "Vote toh vote hota hai chora dewe ya chori" from the film "Dangal".

The Election Commission is resolute in its commitment to conducting free and fair elections, with a particular emphasis on making the voting process more accessible and increasing voter turnout in Rajasthan. Chief Election Commissioner Rajiv Kumar, in an address on October 1, emphasised that there is no proposal before the commission to make voting mandatory for citizens, news agency PTI reported.

During a press conference, Kumar highlighted that candidates contesting elections will be required to disclose their criminal records through newspaper advertisements. Additionally, political parties will need to provide reasons for selecting specific candidates.

One noteworthy addition for this election is the introduction of the "vote from home" facility, which will be available to elderly voters and individuals with 40 percent or more disabilities for the first time in Rajasthan.

When questioned about mandatory voting, Chief Election Commissioner Kumar clarified, "There is no proposal before the Election Commission." Instead, the focus is on initiatives aimed at increasing voter turnout and simplifying the voting process, he informed, as per PTI.

Stringent instructions have been issued to law enforcement agencies in Rajasthan to monitor and prevent the transportation of liquor and cash in the border regions, particularly in areas sharing boundaries with Haryana and Punjab.

Rajasthan has a total of 5.25 crore voters, comprising 2.73 crore males, 2.51 crore females, and 604 transgender individuals. The state also boasts 18,462 voters aged over 100 years, 11.8 lakh voters aged above 80, and 21.9 lakh first-time voters, according to Kumar.

The full Election Commission has conducted a series of meetings with state government officials, including the chief secretary, district collectors, police superintendents, the director general of police, and others during its three-day visit to the state. Meetings with representatives of political parties have also taken place.

Addressing the concerns raised by political party representatives during the meetings, Kumar mentioned the emphasis on a transparent election process, action against false affidavits, the regulation of unverified and unauthorised caste-related data on social media, effective monitoring of freebies, cash, and liquor distribution to voters, and the deployment of paramilitary personnel at critical polling stations.

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