Swiggy To Shut Down Supr Daily; Company Temporarily Suspends Swiggy Genie

Swiggy's Supr Daily was operational in metro cities, including Delhi-NCR, Mumbai, Hyderabad, and Bengaluru

Swiggy Genie's service has been unavailable for the past 7 days in 68 cities. Image: Getty

Source : Getty

New Delhi: Online food aggregator Swiggy has announced that it is suspending operations of Supr Daily, its grocery and daily essentials delivery service, in major cities, according to some news reports.

The service was operational in Delhi-NCR, Mumbai, Hyderabad, and Bengaluru.

Phani Kishen Adapalli, CEO and co-founder, Supr Daily, in an internal mail, said that the company will eventually shut down the business with rejig in its operations.

“As a part of the restructuring, Supr Daily will suspend operations in Delhi-NCR, Mumbai, Pune, Hyderabad and Chennai. We have a detailed transition and closure plan in place to make it less painful for our users as well as brand and vendor partners. We will continue to serve users in Bangalore and double down on our efforts here,” the Supr Daily CEO said.

In mid-2018, Swiggy acquired Supr Daily. 

"Over the last 4 years, we have scaled Supr Daily services to fulfil 200,000 daily orders across six cities and have created a niche in solving a very important consumer need. While we are now an inalienable part of our consumer's lives, we, unfortunately, are yet to demonstrate a clear path to profitability,” Addepalli added.

According to a report in the Economic Times, Swiggy Genie's service has been unavailable for the past 7 days in 68 cities.

In a statement, Swiggy Genie said, “The cricketing and festive season has resulted in a surge in demand for servicing the nierequirements for both the food marketplace and Instamart, requiring us to prioritise these deliveries accordingly. We hope to resume Swiggy Genie in the impacted cities soon.”

Various news reports mentioned that rising fuel prices and inflation have compelled several food and grocery delivery firms to cut on raising wages of their riders, causing supply-side issues across the gig economy, adding that the demand for gig workers in the quick commerce industry has aggravated the supply shortage, especially in Bengaluru, Mumbai, and New Delhi.

In addition, attrition and hiring new resources are also becoming harder, the report mentioned.