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PE Trio Approaches CCI To Buy Stake In India's Fast-Growing Bakery Brand Theobroma

At least two private equity firms Infinity Partners and Atreides Investments BV  are affiliates of ChrysCapital. Another PE firm Aqua Investments Ltd will also be acquiring a stake in Theobroma Foods

New Delhi, July 16 (PTI) Three private equity firms have sought approval from the Competition Commission of India (CCI) to acquire a stake in Mumbai-based bakery chain Theobroma.

At least two private equity firms Infinity Partners and Atreides Investments BV  are affiliates of ChrysCapital. Another PE firm Aqua Investments Ltd will also be acquiring a stake in Theobroma Foods.

The development came following reports that homegrown PE major ChrysCapital is set to acquire a 90 per cent stake in Theobroma Foods for an estimated Rs 2,410 crore.

ChrysCapital has reportedly signed a deal to acquire a majority stake in Theobroma from its promoters and the current existing investor ICICI Venture. However, the founders will retain around 10 per cent holding in the company.

The proposed transaction pertains to the acquisition by the acquirers (Aqua Investments Ltd, Infinity Partners and Atreides Investments BV) collectively, of certain equity shareholding of Theobroma," according to a notice filed with the CCI.

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Theobroma is engaged in the business of manufacturing and sale of bakery and confectionery products, food and beverages through its patisseries and stores present in over 30 cities in India and via its online platform and other online sales channels.

The parties (Aqua, Infinity and Atreides) said they do not have any direct horizontal overlaps, vertical or complementary relationships; one of the affiliates of the group to which the acquirers belong is engaged in the market for the provision of logistics services in India.

Therefore, there is only a minuscule potential vertical relationship between the affiliate and Theobroma, which is engaged in the market for the provision of food services in India.

However, the proposed transaction does not raise any risk of appreciable adverse effect on competition in India, the parties added.

ICICI Venture owns nearly a 42 per cent stake in Theobroma. It had invested nearly USD 20 million in 2017.

Theobroma was founded in 2004 by sisters Kainaz Messman Harchandrai and Tina Messman Wykes. 

(This report has been published as part of the auto-generated syndicate wire feed. Apart from the headline, no editing has been done in the copy by ABP Live.)

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