Nish Hair Founder Parul Gulati Reveals Her Game-Changing Success Mantra For Building A Thriving Startup In A Competitive Market | Paisa Live

In an interview with Nish Hair founder Parul Gulati, she shared her entrepreneurial journey, revealing that her first-year sales were ₹45,000. She started by sewing hair pieces at home using her sewing machine, experimenting with the product like an engineer. She learned to make hair extensions by dismantling and analyzing them, creating everything herself. Parul mentioned that she always carries her product with her, ensuring it looks natural and seamless. Her passion for experimenting led her to cut, color, and play with the hair pieces, which helped her refine her product. Parul also discussed how the hair extension market in India was relatively small when she began in 2018, with a size of only ₹6-10 crores. Despite the taboo around hair extensions, she built a category that didn’t exist before.