Apple Has Reportedly Begun Finding CEO Tim Cook's Successor, Here's Who Might Ascend The Throne

The most probable candidate to succeed Apple CEO Tim Cook is John Ternus. He is a senior figure in hardware engineering at Apple who's 49-years-old.

Tim Cook has served as Apple's CEO for over 13 years, starting in 2011, and he will turn 64 this year. ( Image Source :Getty )

Apple has significantly expanded during Tim Cook's leadership over the years. However, the company must also strategise for the future. A recent report discusses the potential successor to Cook, which could occur in the coming years. Bloomberg's report delves into the individuals who might assume Cook's position, with two names prominently featuring in these discussions.

Why Is Apple Planning This Succession Now?

Tim Cook has served as Apple's CEO for over 13 years, starting in 2011, and he will turn 64 this year. This milestone indicates that the company needs to start identifying younger executives capable of leading Apple into its next phase. With this in mind, a recent report examines Jeff Williams, Apple's COO, who is seen as a potential successor to Cook.

However, Williams is also approaching 61 this year, making him only three years younger than Cook. Apple is unlikely to transition to a new era with a short-term appointee. This leads to the most probable candidate to succeed Cook: John Ternus, a senior figure in hardware engineering at Apple.

Ternus, aged 49, presents a compelling case due to his relatively younger age. He has gained prominence within the company and is reportedly well-regarded by influential figures such as Cook and Eddy Cue. This positive reception among Apple's leadership bodes well for Ternus as a potential executive successor.

Is Cook Retiring Anytime Soon?

The report does mention that Cook might continue in his role for another three years. This extension of time provides ample opportunity for Ternus or any other potential successor being groomed to assume the helm at Apple to acquire the necessary skills and gain a deeper understanding of the company, which wasn't feasible earlier.

Every company must plan for the future, and even if Cook remains in his position for a few more years, Apple needs to commence the transition process by identifying and shortlisting suitable candidates for the role. When Cook succeeded Steve Jobs, he faced a significant challenge, and the next Apple executive will similarly be tasked with leading the company into a successful era post-Cook.