WC 2019, IND vs ENG: Edgbaston to turn blue with ICC celebrating ‘One Day for Children’ campaign

ICC Cricket for Good, in partnership with UNICEF, announced ‘One Day for Children’ bringing together cricket’s one billion fans to help build a better world for every child

International Cricket Council's #OneDay4Children campaign will reach its full bloom  when hosts England take on title contenders India in a high octane clash at Edgbaston on June 30. The cricketing fans will just not be treated to all the live action on the green turf but shall be part of a very noble cause initiated by the ICC towards the poor and needy children around the globe. ICC Cricket for Good, in partnership with UNICEF, announced ‘One Day for Children’ bringing together cricket’s one billion fans to help build a better world for every child #OneDay4Children will use the power and reach of the ICC Men’s Cricket World Cup 2019 to help children learn play and be healthy. The money raised will support UNICEF’s work for children in cricket playing nations across the world.

Special occasion, special kit 👌 #TeamIndia will wear this in their #OneDay4Children game against England on Sunday. #OD4C | #ENGvIND | #CWC19 pic.twitter.com/ZvuX4be37F

— ICC (@ICC) June 29, 2019

The #OneDay4Children match will be special, with the players, the sell-out crowd and global audience all playing a part in the celebrations. Edgbaston will turn blue whilst players will support the campaign with special one-off #OD4C branded kit. Celebrities and legends of the game will join the action with unique activation and fundraising both in stadium and across the live broadcast. #OneDay4Children ambassador Nasser Hussain and England all-rounder Chris Woakes, launched the tournament-wide campaign focussed on bringing the world of cricket together as one team to help build a better world for every child. David Richardson of the ICC said: “As part of our continuing work with UNICEF through Cricket for Good, we are delighted to launch #OneDay4Children and use the platform of the ICC Men’s Cricket World Cup 2019 to help more children to play and be healthy. This is our most ambitious charity project to date and we know that cricket’s one billion fans will come together to help build a better world for every child. “Our partners have got right behind #OneDay4Children, with global broadcast partner Star Sports ensuring it will be seen by hundreds of millions around the world, whilst locally in the UK Sky have also committed to promoting it to their viewers. Booking.com and Gray Nicolls have committed to a significant donation whilst our other global partners are working on in-venue activations and promotions to drive fundraising ensuring our #OneDay4Children match really captures the imagination of cricket fans.”