With Eye On Increasing Vote Share, BJP Kicks Off Mission April 14 Outreach Programme

The BJP has asked its panna pramukhs to reach out to every voter by Sunday under its Mission April 14. The BJP is aiming to win 370 seats this Lok Sabha election.

The BJP is eyeing 370 Lok Sabha seats on its own this year.

The BJP has launched its booth outreach programme — 'Mission April 14'. Under this plan, the BJP aims to reach every voter in the country five days before the first phase of the 2024 Lok Sabha election kicks off. The BJP has asked its panna pramukhs to meet all voters of their respective areas by April 14, five days before the first phase of voting begins on April 19. The BJP is aiming to win 370 seats this Lok Sabha election.

A panna pramukh takes charge of reaching out to voters listed on a page on the electoral rolls. 'Panna' in Hindi means 'page'. As many as 60 voters are usually listed on each page of the electoral rolls and the panna pramukhs, along with their sah panna pramukhs, have to meet all the 60 voters by April 14. After that, the panna pramukh will submit their reports on the outreach programme.

On April 14, the BJP will convene a booth-level meeting of the panna pramukhs, where they will apprise higher-rung leaders in the party of their progress in reaching out to the voters and their reactions. In an attempt to develop a harmonious bond within the party, the BJP panna pramukhs will bring their own lunch and share them.

With this outreach programme, the BJP plans to increase 370 votes per booth, which would translate to around six crore votes.

Previous BJP's Poll Outreach Programmes

Last month, the BJP completed 11 mass outreach programmes, targeting women, farmers, members of the poor, scheduled castes/ scheduled tribes and other backward classes, and minorities. Four national secretaries of the BJP helmed the grassroots-level outreach programmes. The programmes covered around 1.25 crore women's self-help groups. The entire outreach effort was covered in 70 days. The party also held a massive outreach programme to reach out to over 50 lakh first-time voters.