Visakhapatnam-Born Professor Neeli Bendapudi Becomes First Woman President Of US' Pennsylvania State University

With a nearly 30-year career in academia, Neeli Bendapudi has taught marketing and served in a variety of administrative roles over the years.

Professor Neeli Bendapudi | Photo: Twitter/@penn_state

New York: Indian-origin professor Neeli Bendapudi has created history as the first woman and person of colour to be named as the president of America's prestigious Pennsylvania State University, the educational institution announced on Thursday.

Bendapudi, who was born in Visakhapatnam and came to the US in 1986 for higher studies, is currently serving as the president and professor of marketing at the University of Louisville in Kentucky.

She has been unanimously named Penn State's next president by the Penn State Board of Trustees on December 9, the Pennsylvania State University said in a statement on its website.

When she begins her appointment as Penn State's 19th president in spring 2022, she will make history as the first woman and person of colour to serve as the University's president, it said.

Bendapudi, currently the 18th president of the University of Louisville, is a recognised leader in higher education who specialises in marketing and consumer behaviour.

With a nearly 30-year career in academia, she has taught marketing and served in a variety of administrative roles over the years, including as provost and executive vice chancellor at the University of Kansas, dean of the School of Business at the University of Kansas, and founding director of the Initiative for Managing Services at Ohio State University.

With a focus on collaboration and development, Bendapudi has dedicated her career to student success, fostering inclusivity, and creating opportunities for students, faculty and staff to thrive.

Penn State is a world-class university, and I couldn't be prouder and more excited to join this vibrant community of outstanding students, faculty, staff and alumni throughout the commonwealth and beyond, Bendapudi said.

Thank you to the Penn State community and Board of Trustees. I am grateful for this opportunity and will make it my mission to help Penn State reach new heights across each of our campuses.

Bendapudi will succeed President Eric J Barron, who will retire after serving Penn State for more than 30 years.

We are proud to welcome Dr. Bendapudi to Penn State. She is a dynamic and innovative leader who has dedicated nearly her entire professional life to higher education and is prepared to help our University advance in the ways we support students, create new knowledge and serve society, said Matt Schuyler, chair of the Board of Trustees.

I want to extend my appreciation on behalf of the entire Board of Trustees to the many Penn State community members who participated in this selection process. Your engagement served as a critical framework throughout the search and has helped lead us to this exciting new chapter in Penn State's history.

As an accomplished leader, she will bring a forward-looking perspective to the presidency while remaining grounded in the important connections with the students. The qualities of a 21st-century academic leader commitments to excellence, equity and opportunity are second nature to Bendapudi, said Nina Jablonski, Evan Pugh University Professor of Anthropology and member of the Presidential Recruitment and Selection Committee.

Bendapudi, who specialises in customer experience, has served as the 18th president of the University of Louisville since 2018.

In this role, she oversees the university's 12 academic colleges, Division 1 athletics programme, and integrated academic health system, which includes five hospitals, four medical centers and nearly 200 physician practice locations.

Serving more than 16,000 undergraduate and 6,300 graduate students, the University of Louisville is a Research 1 doctoral university with 40 per cent Pell-eligible students.

Bendapudi has previously held a number of notable positions in higher education, including serving as provost and executive vice chancellor at the University of Kansas in Lawrence, Kansas, the state's flagship university, from 2016 to 2018, and as dean of KU's School of Business between 2011 and 2016.

She also previously served as executive vice president and chief customer officer for Huntington National Bank, at the time a top-30 US bank with USD 55 billion in assets and 12,000 associates. She also has consulted for some of the world's largest companies and organisations, including AIG, Proctor & Gamble, and the US Army.

During her 27-year career as an educator, Bendapudi has taught marketing at the undergraduate, graduate and doctoral levels and received numerous college and national teaching awards, including the Academy of Marketing Science Outstanding Marketing Teacher Award.

She has taught at the University of Louisville, University of Kansas, Texas A&M University and Ohio State University.

Bendapudi earned her bachelor's degree in English and master of business administration degree from Andhra University in India and her doctorate in marketing from the University of Kansas.

She is married to Dr Venkat Bendapudi, who is now retired after serving on the faculties at Ohio State University, University of Kansas and University of Louisville.

Bendapudi will assume leadership for Penn State's 24-campus network and top-ranked online World Campus. The University offers more than 275 baccalaureate degree majors and has the largest network of living alumni worldwide with more than 700,000 members.

(Except for the headline, this report has not been edited by ABP Live staff)