Rebranding, Not Shutting Down 10-Min Food Delivery Service 'Instant': Zomato

Zomato founder and CEO Deepinder Goyal told a user of the food delivery app that he was working to plug loopholes after the user flagged a "scam" in a LinkedIn post

Zomato's statement has come amid reports claiming that the company was planning to close Instant, launched less than a year ago, owing to tough market conditions.

Online food delivery platform Zomato is rebranding 'Instant', its 10-minute food delivery service, and not shutting it down, a company spokesperson said. The statement has come amid reports claiming that the company was planning to close Instant, launched less than a year ago, owing to tough market conditions, according to a report by the PTI.

However, the spokesperson clarified that it was working on a new menu for the service.  "Instant is not shutting down. We are working on a new menu with our partners and rebranding the business. All finishing stations remain intact, and no people are impacted by this decision," the spokesperson said.  The food aggregator had launched Instant in March 2022.

Meanwhile, Zomato founder and CEO Deepinder Goyal told a user of the food delivery app that he was working to plug loopholes after the user flagged a "scam" in a LinkedIn post.

Entrepreneur Vinay Sati wrote that he got "goosebumps hearing what scam is happening with Zomato".

Sati said he ordered Burger King burgers from Zomato and made online payment for the same but when the delivery boy turned up after 30-40 minutes he asked Sati not to make online payment next time.

Upon asking the delivery boy why so, he told Sati he has to pay only Rs 200 to him for a cash-on-delivery order of Rs 700-800. "I will show it to Zomato that you have not taken the food but will also give you the food you ordered. Aap bas mujhe 200 Rs, Rs 300 de dena or Rs 1,000 ke khane ke maje lena."

Deepinder Goyal ji, now don't say that you don't even know that this is happening?" asked Sati in the LinkedIn post. Goyal in a reply to the man's post wrote, “Aware of this. Working to plug the loopholes".