Ramdev's Patanjali Paridhan apparel store has jeans, ethnic wear

Yoga Guru Ramdev today launched 'Patanjali Paridhan' - a store with a range of apparels and accessories. Wrestler Sushil Kumar and Bollywood filmmaker Madhur Bhandkar unveiled the showroom along with the yoga guru-turned businessman. Ramdev said the garments sold at the showrooms are at affordable prices. He aimed at taking on international brands like Adidas, Puma Armani, Gucci etc by selling the products at at least 6 times lower the cost. The garments will include fashionable wear, inner wear, sports wear catering to all age groups, he said.