How Ratan Tata Changed His Decision As A Bold Move Against Ford's Owner After A Major Disagreement | Auto Live

The story of Ratan Tata versus Ford is a remarkable tale of business resilience and strategic turnaround. In 1999, Tata Motors faced challenges with its newly launched passenger car division, prompting Ratan Tata to approach Ford with the intent to sell. However, during the meeting, Ford executives allegedly ridiculed Tata, questioning his knowledge of the automotive industry. This disrespect led Tata to walk away from the deal. Fast forward to 2008, Ford found itself in financial trouble, and Tata Motors seized the opportunity to acquire Jaguar and Land Rover (JLR) from them for $2.3 billion. Under Tata's leadership, JLR transformed into a highly profitable entity, showcasing his perseverance, vision, and exceptional business acumen while ultimately turning the tables on Ford.