X To Launch Dedicated App For Smart TVs To Take On YouTube, Elon Musk Confirms

According to the reports, the upcoming X app for smart TVs is likely to be launched within a week.

As Elon Musk positions X as an alternative platform to YouTube, the reported features suggest a YouTube-like experience for users on smart TVs.

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The microblogging platform X, under the ownership of Elon Musk, has been actively experimenting with long-form videos, and recent reports indicate its intention to launch a specialized app tailored for smart TVs. The initial rollout is slated for TVs operating on Fire OS (Amazon) and Tizen OS (Samsung), with plans to extend compatibility to other prevalent platforms such as Google TV OS and Apple tvOS in the near future.

According to insights from Fortune, the forthcoming X app for smart TVs is poised to debut within a week, boasting features and a user interface reminiscent of YouTube. Elon Musk himself has officially confirmed this development in response to a user post on X.

Coming soon https://t.co/JlnlSL7eS9

— Elon Musk (@elonmusk) March 9, 2024

As Elon Musk positions X as an alternative platform to YouTube, the reported features suggest a YouTube-like experience for users on smart TVs. Musk has further emphasized that users can leverage the Apple AirPlay feature to seamlessly stream content from the X platform onto larger screens. The introduction of a dedicated app is expected to enhance the user experience, providing a more intuitive means for consuming content from the platform. 

X Being Positioned As 'Everything' App

Ever since Elon Musk's acquisition of Twitter, he has positioned it as an expansive "everything" app, and in recent developments, native audio and video calling functionalities have been seamlessly integrated. Furthermore, the platform is actively engaged in the ongoing development of payment-related features, aiming to facilitate seamless money transfers within the app environment.

X has introduced a range of additional features to augment user experience, including the ability to post long-form content, post-editing capabilities, the coveted blue tick verification marks, and exclusive access to the Grok generative AI model, a privilege reserved for premium users. Opting for the premium subscription, priced at Rs 1,300 per month for desktop subscribers, unlocks an ad-free environment, enhancing the overall user experience.