Snapchat's Dynamic Stories Is A New Way Of Catching Up With Breaking News

Snapchat is calling it the "fastest way" to publish premium content for the Snapchat Community and has named it Dynamic Stories.

Available in Snapchat's Discover feed, these Stories update in real-time. Photo: Snapchat

New Delhi: Snapchat is bringing a new way aimed at publishers and newsrooms through which premium content for the Snapchat Community can be published. Snapchat is calling it the "fastest way" to publish premium content for the Snapchat Community and has named it Dynamic Stories and it will be available in several countries, including India, the UK, France, and the US.

The company's early publishing partners in these countries include the  Axios, Bloomberg, Buzzfeed, CNN, Complex Networks, Condé Nast (Self, Vogue), ESPN, Insider, New York Post, Page Six, The Wall Street Journal, The Washington Post, TMZ, Tom’s Guide, Vice in the US, GQ India, MissMalini, Pinkvilla, Sportskeeda, The Quint, Times Now, Vogue India in India, British Vogue, GQ UK, PinkNews, The Independent, The Mirror in the UK and Femme Actuelle, Foot Mercato, Gala, GQ France, Le Figaro, Marie Claire FR, Paris Match, Vogue France in France. 

"By tying publishing on Snapchat into our partners’ existing workflow, we’ve created an easy way for them to create daily content and significantly lower costs. This new format will also play a significant role in supporting our continued effort to bring local content to our community across the globe. We have already begun testing in the US, UK, France, and India," the company said in a statement.

Available in Snapchat's Discover feed, these Stories update in real-time, thus, meaning Snapchatters can keep up with the latest news as it breaks. Whether it’s breaking news from credible sources or the latest in pop-culture or fashion, Dynamic Stories helps Snapchatters learn about the world as it happens, according to the company.

The company also maintained that it does not offer an unmoderated open newsfeed, where unvetted individuals or publishers can broadcast false and misleading information to a large audience. Snapchat Discover only features content from verified media publishers and content creators.