Duolingo's Demented Owl Dead? Here's Why Company Mentions Dua Lipa In Announcement
Duolingo wrote in its announcement, "Tbh, he probably died waiting for you to do your lesson, but what do we know."
Duolingo, the popular language-learning platform, has sent the internet into a frenzy by announcing the unexpected demise of its beloved yet slightly unsettling green owl mascot, Duo. Known for its aggressive push notifications and guilt-inducing reminders, Duo has long been perceived as a relentless motivator — one that wouldn't hesitate to haunt users if they skipped a lesson.
The company made the revelation with a cryptic statement: "Tbh, he probably died waiting for you to do your lesson, but what do we know." The unexpected news immediately sparked reactions across social media, with users mourning the loss of the persistent bird that had become both an inside joke and a cultural phenomenon.
an important message from Duolingo pic.twitter.com/jTTT680yVs
— Duolingo (@duolingo) February 11, 2025
Truth be told, this seems like a marketing stunt by the company, which could be planning a revamp of Duo or perhaps even a new mascot to replace the owl. The company has yet to make any announcement on the same.
The Mysterious Dua Lipa Connection
Adding to the intrigue, Duolingo’s statement concluded with an unusual request: "We appreciate you respecting Dua Lipa's privacy at this time." While this might seem random to the uninitiated, long-time Duolingo followers recognise the running gag about the app’s supposed infatuation with the global pop sensation.
Duo's admiration for the three-time Grammy winner has been a recurring theme in the company’s social media content, especially on TikTok. From playful posts expressing its affection for the singer to tongue-in-cheek attempts to grab her attention, the company's marketing has frequently incorporated Dua Lipa into its quirky branding.
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The singer herself acknowledged the joke in a past interview, humorously suggesting that a collaboration with Duolingo could be in order.
Internet Reacts With 'Condolences'
The bizarre announcement prompted a flood of reactions from brands and pop culture icons, each offering their own humorous tributes to the so-called fallen mascot. Fans and companies alike have taken to social media to share their condolences, with many speculating whether this is just another one of Duolingo’s elaborate marketing stunts.
duo the owl has been eliminated pic.twitter.com/Qly2NAYbWH
— Netflix (@netflix) February 11, 2025
Requiescat in pace, @duolingo ... https://t.co/8nJvnojqhY pic.twitter.com/gC86ab1ZnD
— Assassin's Creed (@assassinscreed) February 11, 2025
https://t.co/m0K8pqgmsM pic.twitter.com/1KzNDUAnMW
— Halo (@Halo) February 11, 2025
rip duo 😖 https://t.co/if0LovD06k pic.twitter.com/l8PkG21KqB
— ketnipz (@Ketnipz) February 11, 2025
Whether Duo's "death" is real or just another viral campaign, one thing is certain: the little green owl remains as unforgettable as ever.
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