Explorer

Election Results 2024

(Source: ECI/ABP News/ABP Majha)

Nissan To Kickstart New India Strategy With Kicks SUV

The Kicks will be followed by the Leaf EV, which is expected to launch in the first quarter of 2019

Nissan To Kickstart New India Strategy With Kicks SUV

Nissan has laid out its latest strategy for the Indian market under which the carmaker aims to position itself as a premium mainstream brand. The first of the products it will launch under the new strategy will be the Nissan Kicks, a premium compact SUV which is expected to hit the market by January 2019. It is expected to priced between Rs 10 lakh and Rs 14 lakh. It will be followed by the Nissan Leaf electric vehicle, which will be launched by April 2019.

Nissan’s strategy mentions “product offensive” for India. However, the carmaker has not talked about any other vehicle apart from the Kicks. Nissan, however, says that it would bring the best of its worldwide lineup to India, building on its technological leadership in electrification and connected cars. Apart from a successful EV in its global portfolio, the carmaker also has hybrid technology (e-Power) at its disposal.

US-spec Nissan Kicks

Nissan also has plans to develop its Chennai-based design centre further, which might allow it to do mild cosmetic changes on its cars sold in India quicker. The carmaker also plans to introduce more products in the Datsun lineup.

Apart from introducing new products, Nissan-Datsun plans to double its sales and service touchpoints in the next three years. The carmaker has a total network of 270 touchpoints at the moment. The official release also mentions expanding access to Nissan’s products and services through “digitisation and eCommerce”. However, it remains to be seen how Nissan takes it forward and what’s in store, especially when it comes to eCommerce.


This Story has not been edited by ABP News. It has been published through cardekho.com feed directly.

View More
Advertisement
Advertisement
25°C
New Delhi
Rain: 100mm
Humidity: 97%
Wind: WNW 47km/h
See Today's Weather
powered by
Accu Weather
Advertisement

Top Headlines

UP Bypoll Results 2024: Big Boost To Yogi Adityanath As NDA Bags 7 Seats; SP Wins Karhal, Shishamau
Big Boost To Yogi Adityanath As NDA Bags 7 Seats In UP Bypoll; SP Wins Karhal, Shishamau
Congress, Allies Draw A Blank In Northeast Bypolls As BJP-Led NEDA Scores Big
Congress, Allies Draw A Blank In Northeast Bypolls As BJP-Led NEDA Scores Big
'Diabetes Is A Ticking Time Bomb For India': Zerodha's Nithin Kamath Warns Against The Disease
'Diabetes Is A Ticking Time Bomb For India': Zerodha's Nithin Kamath Warns Against The Disease
Angry Customer Smashes Ola Scooter With Hammer Outside Showroom After Receiving Rs 90,000 Bill - WATCH
Angry Customer Smashes Ola Scooter With Hammer Outside Showroom After Receiving Rs 90,000 Bill - WATCH
Advertisement
ABP Premium

Videos

Assembly Election Results: Mahayuti's meeting after victory | Eknath Shinde | Devendra Fadnavis | ABPUP Bypoll Results 2024: Listen to Rajkumar Bhati on SP's crushing defeat in UP by-elections | BreakingJharkhand Election Results: After bumper victory, Hemant Soren said- 'Thank You PM Modi'Assembly Election Results: MVA's poor performance, Uddhav's party limited to 21 seats, Sharad's NCP on 10

Photo Gallery

Embed widget