RummyCircle: The Fastest Growing Gaming Platform In India

Surged by faster internet speeds, low data plan options, and affordable smartphones, online gaming in India is expected to be worth $1 billion by 2021.

In this process of growth, RummyCircle's value-driven consumption with a localised appeal has created a more comprehensive digital presence for gamers across the country.

The gaming ecosystem in India is evolving rapidly, with the Indian market seeing 2.8 billion online game downloads in the first half of 2018 alone. Surged by faster internet speeds, low data plan options, and affordable smartphones, online gaming in India is expected to be worth $1 billion by 2021. Affordable smartphones and deeper Internet penetration are helping game developers who are benefitting in the process. According to a report by KPMG, it is estimated that there will be around 470 million smartphones and 735 million Internet users in India by 2021. This level of penetration has also led large investments in the industry by telecom providers and investment companies. A balanced growth complemented with a stable gaming ecosystem and its ancillary providers is making gaming platforms like RummyCircle a seamless online entertainment option. Here’s how RummyCircle is leading the change when it comes to elevating the gaming industry: Technological advancements An average online gamer spends one-third of their time for mobile entertainment on gaming and is highly discerning about the games they play. With about 86% of paying gamers considering their expenses on gaming as a part of entertainment spending, it is important that gaming companies try to understand what is important to their users. This is why RummyCircle uses player feedback and behavioural analysis as a part of their technological advancements on the platform. Despite being a multiplayer platform, their cloud-based technology allows RummyCircle to customise gaming experiences for individual requirements. A highly effective and engaging gaming experience, players can choose between casual practice games and rigorous multiplayer games to challenge their skills at this rummy game. Online gratification Indian gamers seek social interaction, a break from their strenuous schedules and a sense of accomplishment from online gaming platforms. Players seek to destress from their everyday life and play these games to meet and interact with new people, with about 75% of online gamers stating it as the reason they continued to play online games. RummyCircle provides its 10-million user base with a rich gaming experience that can be accessed from any device on the go. The platform seeks to keep its gamers engaged through various gameplays to ensure they come back for more. Suited to the Indian taste One of the fastest-growing gaming platforms in India, RummyCircle struck gold by building a brand on nostalgia. Indians are no strangers to rummy. It is a widely played tabletop game involving friends and families. So, when RummyCircle developed a localised online version of India's most loved game, it became an instant hit as it connected a common player to their traditional roots. RummyCircle used its unique game design to build an online gaming ecosystem customised to meet the needs of the Indian locals. Hence, despite the availability of various multiplayer card games online, RummyCircle managed to succeed by creating a local niche for itself. Securing a gamer’s life cycle In a report by Google and KPMG, it was seen that the average Indian online gamer was younger than 24 years. It was also estimated that there would be a rise of about 65% in disposable income by 2021. With a growing appetite for online games, RummyCircle used the opportunity to enhance customer lifecycle at every stage. An entire ecosystem by itself, this fast-growing platform started at the very beginning, that is the discovery and evaluation stage. It was found that more than 50% of online gamers discovered a game through word of mouth. So, the platform used referral programmes with cash rewards to lure gamers to the platform. Since learning was stage two, they allowed players on the portal to brush up their skills with free practice games against real players, instead of bots. With real-time gaming experience and social interaction, players were taken to stage three of engagement. Secure payment gateway raised the stakes for online gamers who were playing to win considerable rewards from the platform, given that more than 24% of gamers used debit cards and internet banking to make payments. Lastly, stage four involved noting feedback from real players to create a more immersive gaming platform customised for individual appeal. Bringing card-based games to the forefront of Indian online gaming, RummyCircle enhanced the value chain of gamers to provide a more engaging gaming experience. In this process of growth, RummyCircle's value-driven consumption with a localised appeal has created a more comprehensive digital presence for gamers across the country. With an established gamer base of 10 million, RummyCircle has pushed the presence of skill-based games notches higher, surpassing action, sports, and arcade games that traditionally were more popular. The future of online gaming in India is bright, especially for nascent skill-based games like rummy where players can play rummy online for real money. With 17% of online gamers preferring to play skill-based games over others, the industry is only set to become more popular over the next few years.