A Diwali Campaign To ‘Shine Light’ On What Data Centers Are

To make people comprehend the function of data centers AdaniConneX has launched a campaign this Diwali with an aim to demystify data centers and take people one step closer to understanding what they are

AdaniConneX is a JV between Adani Group and EdgeConneX, was founded with a vision to redefine the data center landscape in India.

Source : Getty

This is the festive season, where people are glued to their phones indulging in online shopping. But do we know what makes the whole process of shopping smooth and hassle-free? This is also the time when we all love to be virtually connected with our near and dear ones despite the barrier of physical distance. Do we understand what has made it possible for us to stay close despite being so far in different cities and continents? And then there are parties to go to and music playlists to be decided for them…so where are we getting all these music from?

The answer to all these questions lies in data centers. And the irony is that people do not know what data centers are and their impact despite it being such a huge component in their everyday lives, to such an extent that they cannot function without it.

To simplify and to make people comprehend the scope and function of data centers, AdaniConneX has launched a new campaign this Diwali with an aim to demystify data centers and take people one step closer to understanding what they are.

“Most people understand applications -- like WhatsApp, Facebook, mails, YouTube, online shopping, online banking, but they do not know that how data is reaching from one place to another virtually no time. Especially, people who come from a generation where they used to wait for hour to make one phone call at a telephone booth. Our goal is to say that it is no magic, but it is the data center which is like a physical storage unit for all the virtual data. That is what we had in mind while beginning this campaign,” a spokesperson from AdaniConneX shares.

In fact, the advert- Iss Diwali Kare Bharat Ko Roshan AdaniConneX ke Saath, addresses what many of us have in mind— cloud kaam kaise karta hai?

Explaining and simplifying the same, the character in the advert, Priyank, says that cloud is a technology and for it to run safely and smoothly there is a need for physical facilities which are called data centers. He further adds that data which is shared, uploaded and downloaded are all saved physically in these data centers. So basically, for all the virtual data there is actually a storage house.

“Our goal is to make people aware and understand how data centers work and their importance in modern Digital Economy,” the spokesperson adds.

Data centers are an infrastructural marvel which is very crucial for the India’s digital growth. And AdaniConneX is doing it across India. AdaniConneX is a JV between Adani Group and EdgeConneX, was founded with a vision to redefine the data center landscape in India, committed to bringing the Edge to more than a billion people, with faster cloud access and content delivery, and a commitment to sustainable and renewable power sources. This collaboration positions AdaniConneX as a global player.