Opinion | The Hidden Cost Of Looking Wealthy: Why This Generation Is Broke

The digital and information age has revolutionised how we perceive and display wealth.

In an age where curated Instagram feeds and influencer lifestyles dominate our screens, it’s no surprise that many young adults today find themselves financially unstable. The allure of conspicuous consumption — acquiring and showcasing expensive items to signal wealth and status — has become a pervasive force, driving many to prioritise the appearance of affluence over genuine financial security. This obsession with looking wealthy, fuelled by societal pressures and the