TVS Eurogrip Is Principal Sponsor For Chennai Super Kings, Signs Three-Year Deal

Chennai Super Kings and TVS Eurogrip will launch a series of initiatives to engage the large fan base of the franchise.

TVS Eurogrip and CSK senior management signing off on the principal sponsorship. (From L to R: P Madhavan, EVP – Sales & Marketing TVS Srichakra Limited; Arvind Singh, Chief Operating Officer – TVS Srichakra Limited; KS Viswanathan, CEO, Chennai Super Kings Cricket Limited; Sai Prakash, President Marketing)

New Delhi: Ahead of the 2022 edition of the Indian Premier League, TVS Eurogrip has partnered with four-time IPL champions Chennai Super Kings (CSK) as the team's principal sponsor. TVS Eurogrip, a tyre brand, will be the principal sponsor of CSK for the next three years (2022-2024). 

CSK, under the leadership of former India captain Mahendra Singh Dhoni, won this year's IPL after defeating KKR in the finals.

Chennai Super Kings and TVS Eurogrip will launch a series of initiatives to engage the large fan base of the franchise. From next year onwards, players will be seen donning the CSK yellow jersey with the TVS Eurogrip logo. CSK has one of the largest and most engaged fan base amongst all IPL teams.

In a statement, P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited said the jersey branding and sponsorship would increase awareness and recognition of the Eurogrip brand name and visual identity.

"TVS Eurogrip is delighted to associate with Chennai Super Kings. We look forward to co-creating exciting experiences for trade and our customers with this association. We see great synergies between both the brands and are confident that this partnership
will benefit both CSK and TVS Eurogrip," P Madhavan said.

KS Viswanathan, CEO, Chennai Super Kings Cricket Limited said the partnership would help in building a long-lasting relationship with the fans and spread yellove far and wide.

"We are delighted to have TVS Eurogrip as our Principal Sponsor and we welcome them to the Super Kings’ family. It’s going to be an exciting phase (the next three years) for us. We believe that this partnership will help us build on the long-lasting relationship with the fans and spread yellove far and wide," he said.