Indian Car Buyers Love Hyundai Exter's Sunroof, Show First Month's Booking Figures
The allure of a sunroof is undeniable, and Exter's inclusion of this feature at an accessible price point has clearly resonated with buyers.
The Hyundai Exter has swiftly captured the imagination of car enthusiasts, and its most coveted feature, the sunroof, has proven to be a major draw. During its launch, the Exter introduced a sunroof – an unparalleled feature in its class at that time. Notably, variants equipped with the sunroof have driven an impressive 75% of the remarkable 50,000 bookings recorded within a month of its launch.
The allure of a sunroof is undeniable, and Exter's inclusion of this feature at an accessible price point has clearly resonated with buyers. In addition to this panoramic enhancement, the Exter sets itself apart with a suite of appealing attributes. Notably, it offers six airbags, a feature that stands out conspicuously within its segment. Adding to its appeal, the Exter provides the convenience of AMT paddle shifters, an exclusive feature that further enhances the driving experience and differentiates it from its competitors.
The Exter's product offering spans five distinct trims, with the sunroof becoming available from the SX variant onward, ensuring that this desirable feature remains accessible across different options. Notably, the Exter's sunroof is not merely an aesthetic element but also a technological marvel – an electric sunroof operated through intuitive voice commands, showcasing Hyundai's commitment to innovation.
Under its hood, the Exter comes fitted with a 1.2-litre petrol engine, available with both manual and automatic AMT transmissions, the latter featuring the coveted paddle shifters. Beyond its sunroof and innovative driving features, the Exter boasts a spectrum of additional enhancements. These include cruise control, wireless charging, a cooled glovebox, and even a dash cam, adding a layer of convenience and comfort to the driving experience.
Positioned strategically below the Venue in Hyundai's impressive SUV lineup, the Exter has notably enriched the brand's offerings within the Indian market. While one might question the practicality of a sunroof given India's scorching summer heat, the surging demand for this feature, particularly among SUV enthusiasts, is undeniable. Remarkably, a growing number of vehicles sold in India now boast sunroofs, a trend that has steadily gained momentum over the years.
While Hyundai's i20 is among the few affordable hatchbacks that sport a sunroof, Exter's inclusion of the feature brings it into the fold of affordable compact SUVs. However, the newly launched Tata Punch CNG and Tata Altroz Racer, too, boast of the sunroof feature.