Amid Demand For Boycott of Chinese Products, B-Town Endorsements Come Under Lens

As the calls to boycott Chinese products grows, the confederation of All India Traders (CAIT) has appealed to celebrities to stop endorsing Chinese brands.

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New Delhi: As the call to boycott Chinese products builds up in the country, the traders’ body Confederation of All India Traders (CAIT) has asked celebrities to stop endorsing Chinese brands. Following the violent clash between Indian and Chinese troops on Monday night, the calls to boycott products made in China is growing. Celebrity endorsements have now come under focus as many known faces such as Deepika Padukone, Ranbir Kapoor, Katrina Kaif, and others have promoted brands such as Oppo, Xiaomi, and Vivo. In fact, Aamir Khan is the brand ambassador for mobile phone brand Vivo whereas Oppo has roped in Deepika Padukone, Ranbir Kapoor, and Katrina Kaif. Laptop brand Lenovo features Ranbir Kapoor and even ‘Bhai’ Salman Khan endorses Chinese brand RealMe.  According to a report by ThePrint, the trade body is planning to approach celebrities regarding their endorsement. “CAIT will approach various celebrities like Deepika Padukone, Vicky Kaushal, Ranbir Kapoor, Katrina Kaif, Virat Kohli, Aamir Khan, and Ranveer Singh, to name a few, and motivate them to give up these endorsements, keeping in view the sentiments of Indian citizens, “said Praveen Khandelwal, general secretary of CAIT in the report. He also added that celebrities must ‘respect the mood of the nation’. In a report by Times of India (TOI), Khandelwal has said that they have taken a firm pledge to boycott Chinese products and is also going to appeal to the government for policy changes that will reduce the dependency on China such cancelling contracts with China and rules for withdrawing investment by Chinese companies. CAIT had on Wednesday called for the boycott of 3000 Chinese products. “If our brave soldiers can fight in the border, even 7 crore Indian traders can also break China’s strength. We have alternatives for these 3000 products right here in India. If we can boycott these products then by December 2021, we can create a loss of Rs 1 lakh crore to China,” said Khandelwal to ABP news. Also Watch: CAIT writes to Bollywood celebs to boycott Chinese products