How Blend Of Risk Taking And Market Research Helped Paras Vijay Gupta Excel In Entrepreneurship

Being an entrepreneur is never easy and especially in an Indian society where the social cost of failure and the stigma attached to it is very high.

(Representative Image/ Getty)

There has been a paradigm shift in entrepreneurship over the last one decade. You must have heard several stories of people opting to dropout from their colleges in order to build their own start-ups. And as they say - Entrepreneurs are a rare breed, that if everyone could be one then everyone would be one. Being an entrepreneur is never easy and especially in an Indian society where the social cost of failure and the stigma attached to it is very high. Plagued with the monotony and predictability of a life that comes with an engineering course, entrepreneur Paras Vijay Gupta chose to do exactly the opposite. Instead of opting for security, he pushed himself to take risks, the risks which are now bearing exciting results today. Paras dropped out of B.Tech at a very initial stage and since then, he has let his entrepreneurial spirit foster. It is important to keep the economics viable while being acceptable to change or demands. One needs to have deep understanding of the nature of business and should very well be open to change or demands. In order to be a successful entrepreneur one needs to understand the ever-changing demands of the market. Paras took the risk of a lifetime by deciding to set up a business of import/export as well as manufacturing. This was a very bold, courageous, and a decision riddled with a lot of unpredictability, but Paras’s spirit was not diminished because, according to him, the reward far outweighed the risk. Owing to a lot of difficulty that came with his eccentric approach, he developed his persona as well as skill set to carve his own niche. This struggle inspired him not just to create his own business empire, but to write about it in a successful blog, to inspire, educate as well as motivate a new generation of entrepreneurs. Business and influencing were the choice that Paras made for himself. He saw something that was not working out for him, he took charge of the situation and finally, gained a lot of success. Paras’s main agenda is not just making money, but to expand his business to its logical limit. He believes in balancing risk with outcome. He also says that initially, even he himself was skeptical, but he feels happy that he took the risk, since now, he gets to revel in his own success. Paras is an example of entrepreneurial spirit coupled with intelligent risk taking and market research. He fuses these three elements together, and as a result, we can see the kind of man he has become. Successful as well as giving back to the community itself as well. This unique blend of moral qualities and financial risk-taking abilities turned him into the man that we see him today.