Vogue India faces backlash for featuring Kendall Jenner on 10th anniversary cover

"Trouble is her only friend, and it's back again." Vogue India has sparked a new social media backlash after featuring American supermodel Kendall Jenner on its 10th anniversary issue. Sushant Singh Rajput graced the cover of Vogue India with none other than supermodel Kendall Jenner. IN PICS: Sushant Singh Rajput’s HOT photoshoot with SUPERMODEL Kendall Jenner for Vogue magazine! People took to social media platforms and displayed their displeasure about the magazine's decision to put an American model, instead of an Indian model on the cover. Kendall Jenner at Met Gala 2017 Some of the reactions are: "Kendall Jenner is on the 10 yr anniversary cover of Vogue India. The few opps brown women have to shine are given to white women I'm tired," a Twitter user wrote.

Kendall Jenner is on the 10 yr anniversary cover of Vogue India. The few opps brown women have to shine are given to white women I'm tiredt pic.twitter.com/D0NoyJeemG

— eemi (@eemanabbasi) May 3, 2017

Another Twitter user shared, "Why is Kendall Jenner on the cover 4 the 10th anniversary vogue India when there are plenty beautiful Indian women who can do it #vogueindia."

Why is Kendall Jenner on the cover 4 the 10th anniversary vogue India when there are plenty beautiful Indian women who can do it #vogueindia — Ashwarya Sharma (@ashwarrior1) May 4, 2017

"In a culture where girls are encouraged to use skin-whitening creams and bleach, picking Kendall Jenner for #vogueindia is a step backwards," noted another Twitter user.

in a culture where girls are encouraged to use skin-whitening creams and bleach, picking Kendall Jenner for #vogueindia is a step backwards

— sabrina (@_sabrinawitch_) May 4, 2017

Recently, the 21-year-old-supermodel was in news for another controversy after she appeared in a Pepsi commercial that drew such a concerted backlash that it was withdrawn. OMG! Kendall Jenner & A$AP Rocky get VERY COZY at the Met Gala 2017 & their RACY PIC is BREAKING THE INTERNET! The issue also features some Bollywood celebrities including Sushant Singh Rajput and Katrina Kaif. The piece was shot by iconic Italian photographer Mario Testino in India's pink city, Jaipur. As of now, no comment has come from Vogue on the controversy. ANI