Aamir Khan IN and Ranveer Singh OUT as Vivo India's brand ambassador

New Delhi: Chinese smartphone maker Vivo on Monday announced the appointment of Bollywood superstar Aamir Khan as its brand ambassador for India, replacing actor Ranveer Singh who had been associated with the company for the past two years. Aamir, whose films "Dangal" and "Secret Superstar" fetched unprecedented success for Bollywood movies in China, has been signed for future brand and product communication initiatives of Vivo India, the company said in a statement. "We are thrilled about the possibilities that our partnership with one of the world's biggest superstars, Aamir Khan, will open up for Vivo in India," said Kenny Zeng, Chief Marketing Officer (CMO), Vivo India. Aamir will soon be seen in a full-fledged marketing campaign around the upcoming products and a new TV commercial. "Vivo as a brand embodies the spirit of innovation and Over the years, brand has been constantly pushing the boundaries of smartphone technology. I am enthused to be a part of Vivo's transformative journey in India," the actor added.

A man who’s more in every way. There’s nothing he Khan’t do. Welcome to the Vivo family @_aamirkhan #MadeForMore #AamirWithVivo

A post shared by Vivo India (@vivo_india) on Mar 18, 2018 at 11:24pm PDT

Effortlessly versatile, always reinventing. He’s #MadeForMore. Can you guess who he is?

A post shared by Vivo India (@vivo_india) on Mar 14, 2018 at 10:31pm PDT

The announcement comes ahead of Vivo's planned launch of the V9 smartphone on March 23 in India. Vivo has also been associated with popular sports platforms such as the Indian Premier League (IPL) and the Pro-Kabaddi League in the country. Vivo entered India in late 2014.