JioStar Raises Ad Rate By 15% Ahead Of IPL 2025 Season, Says Report

Digital platforms have their own pricing, with mobile ads for IPL priced at Rs 340 CPM and Connected TV ads at Rs 650 CPM. For a more targeted reach, according to the report.

This dual-platform approach is expected to segment content, catering to both high-end and mass-market audiences, while offering advertisers more precise targeting options

Source : PTI

Advertisers aiming to target audiences during the Indian Premier League (IPL) 2025 season can expect to face higher costs as prices across various segments have been raised by 10-15 per cent compared to IPL 17 in 2024, according to an e4m report citing sources familiar with the developments.

For TV spots (SD + HD), the floating rate is set at Rs 18 lakh for a 10-second slot. Digital platforms have their own pricing, with mobile ads for IPL priced at Rs 340 CPM and Connected TV ads at Rs 650 CPM. For a more targeted reach, Connected TV spot buys are available at Rs 7.5 lakh for 10 seconds, according to the report.

In comparison, during the 2024 season, TV spot rates (SD + HD) saw a slight increase to around Rs 16.4 lakh per 10 seconds, up from Rs 16 lakh in 2023. Meanwhile, Connected TV spot rates on JioCinema were around Rs 6.5 lakh for 10 seconds.

However, there is uncertainty about the digital ecosystem, particularly whether the tournament will be hosted on a single app or two. Sources in the report indicate that the merged entity JioStar plans to run two distinct apps: a premium service, likely Disney+ Hotstar, and a freemium model under JioCinema.

This dual-platform approach is expected to segment content, catering to both high-end and mass-market audiences, while offering advertisers more precise targeting options, reveals the report.

Back in 2022, IPL media rights for 2023-2027 were split, with Star India securing television rights and Viacom18 taking the digital streaming rights.

“This consolidation is expected to enhance the value proposition for advertisers by offering a seamless blend of traditional TV, mobile, and connected TV platforms. Advertisers are likely to see IPL 2025 as a unique opportunity to leverage the enhanced distribution network and innovative advertising solutions resulting from the merger,” noted a media planner in the report.

IPL 2024 saw significant growth, with Star Sports Network's reach increasing by 10 per cent, while JioCinema's reach soared over 50 per cent compared to 2023, states the report.