Indians Celebrate Mother’s Day, Swiggy Instamart CEO Shares Details

Swiggy Instamart CEO, Phani Kishan said that the top orders for the day so far were received for roses from Bengaluru and Mumbai, while users in Delhi preferred chocolates

The deliver app head said single-day orders hit a fresh record and orders for handbags, perfumes, and watches climbed 141 per cent. ( Image Source :@phanikishan/X )

Indians are leaving no stone unturned to celebrate Mother’s Day. Showering their mothers with gifts, chocolates, and greetings, the country is completely soaking in the festive fever. Sharing the details of these celebrations, Swiggy Instamart CEO, Phani Kishan, took to social media platform, X, and broke down the merriment in data and trends.

Kishan noted that the app’s Mother’s Day section got a huge response from the customers as an increasing number of users ordered gifts for their mothers. The top orders for the day so far were received for roses from Bengaluru and Mumbai, while users in Delhi preferred chocolates, the executive shared. “Hyderabad gifted mom plants, Chennai got cakes, and Kolkata gifted perfumes. Each city expressing its affection for moms its own sweet way,” Kishan shared in a tweet. 

Top orders today: Roses are the love language this Mother’s Day for Bangalore and Mumbai, while Delhi opted for chocolates, Hyderabad gifted mom plants, Chennai got cakes, and Kolkata gifted perfumes. 🌹🍫 Each city expressing its affection for moms its own sweet way! #MothersDay pic.twitter.com/8H7FqG1nqP

— Phani Kishan A (@phanikishan) May 12, 2024

The deliver app head said single-day orders hit a fresh record and orders for handbags, perfumes, and watches climbed 141 per cent. He noted that orders for chocolates were being placed from midnight and touched 143 chocolates per minute by early afternoon on Sunday. “Orders for chocolate started as early as midnight and continue to be ordered. We’re currently running at 143 chocolates per minute. Love for our mothers is sweeter than everything else,” he shared via a post.

Orders for jewellery on @swiggyinstamart are sparkling today, up 11.4X from last week! 💍✨ It's clear that people are pulling out all the stops to make this Mother's Day extra special. #MothersDay #GiftsOfLove pic.twitter.com/Cz8ChHqrgb

— Phani Kishan A (@phanikishan) May 12, 2024

Kishan also shared how Swiggy Instamart employees received a surprise visit from ther mothers as part of the firm’s gesture to celebrate the day.

Taking a break from the numbers to share this heartwarming picture of a Mother's Day celebration at a @swiggyinstamart dark store in Mumbai. Today, we're spreading joy across hundreds of stores by surprising our store executives with visits from their moms. It's all about… pic.twitter.com/YkeIz212a8

— Phani Kishan A (@phanikishan) May 12, 2024

Sharing the story of one particular user, the executive said, "Big shoutout to a user from Mumbai for showering their mom with love and gifts! The order totalling 11 items includes cards, chocolates, flowers, a handbag and perfume. Talk about spoiling your mom in style!"