There Has Been A Paradigm Shift In Health, And That Has Opened Up Scope For Global Expansion Of Ayurveda

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By Mukul Shah

The world is constantly evolving, and people's personal and professional life has become increasingly hectic. Though sudden lifestyle changes are highly harmful to the human body, remaining healthy has become a major issue. With raging diseases devouring the Earth, immunity becomes essential in overcoming the immense task of finding cures for hazardous diseases. Western medicine is struggling to develop treatments for illnesses, and immunity is the most vital defence in any health situation. While various drugs might help enhance immunity, Ayurveda provides holistic and chemical-free alternatives. Immunity boosters with Ayurvedic herbs are more effective compared to supplements from other medical traditions due to a mixture of herbs and spices. This is where Ayurvedic herb is taking the centre stage, and the industry is expanding globally.

Ayurveda: An Integral Part of Indian Culture

Ayurveda has traditionally been an essential part of Indian culture and history. Thus there is some acceptance among the community. Ayurveda has matured as an evidence-based health system in recent years, increasing its popularity and global acceptance. Ayurveda's unique, holistic, and wholesome features are being praised and accepted as a means of healthy living worldwide.

There is a paradigm shift in the health perspective, from illness to wellness, which opens up enormous opportunities for the global expansion of Ayurveda. India has established a strong position as a supplier of high-quality and a massive domestic market for Ayurvedic medicinal products.

Growth Across the Globe 

Over the last several years, Ayurveda has grown tremendously over the world. With the efforts of government and some private entities, the enormous benefits of conventional medical systems have been publicised. This has resulted in a shift in health-seeking habits, as people recognise the advantages of Ayurveda and its role in maintaining good health.

The current state of world healthcare has generated an opportunity and demand for Ayurvedic goods and practises. Academicians, scientists, and health seekers from all over the world are interested in learning about and using Ayurveda's knowledge base. The Indian government has offered opportunities for Ayurvedic innovation and entrepreneurship. Ayurveda, on the other hand, has always played the function of a preventative strategy, focusing on daily and seasonal regimens or routines that would help us preserve our health.

Factors Influencing The Growth

With the growing number of medical issues, the importance of Ayurveda has grown massively over the years. According to Research and Market, the global Ayurvedic herbs market is poised to reach $21.6 billion by 2028, growing at a CAGR of 10.8% during the forecast period. The report also highlighted the factors driving the market as a whole, including the increasing popularity of natural and organic medicines and their benefits among consumers. Furthermore, factors such as rising health concerns and side effects of other medications further driving the consumer preference for Ayurvedic products.

Here are the factors in detail:

Increasing popularity of natural and organic medicines: The use of herbal medicine has grown dramatically throughout the years. According to the National Center for Biotechnology Information (NCBI), primary healthcare is used by at least 80% of the world's population. And the effectiveness of many herbal medications has shown that treatments based on these medicines have considerable possibilities. Since the beginning of time, safety has been a key concern in the medical field. As a result, with the usage of herbal treatments, it is critical that relevant regulatory bodies implement necessary measures to safeguard public health by securing that all herbal medications are safe and of adequate quality. Thus, the increasing usage of the medicine is becoming the driving force behind the growing popularity of Ayurveda. 

Rising Health Concerns: With the evolving era, to be the best, humans have forgotten to focus on their health and well-being. In fact, with this hectic lifestyle, people get exposed to stress and tension that decrease their immunity system by releasing stress hormones that can directly affect human health and lead to myriad health issues. And to boost that, Ayurvedic medicine has become a big source. Ayurveda is well known for its expansive natural treatment options for disorders and for improving overall physical and mental wellness. Hence, individuals are becoming more inclined towards Ayurveda, giving it global popularity. 

Side Effects of Medication: With rising health concerns, people are increasingly turning to medicine to treat their conditions. In reality, however, because of their rigorous schedule, people don't have much time to speak with professionals, which can result in improper medicine and side-effects that directly harm the person's health. This brings people to Ayurveda as herbal medicines and medications have little side effects that might lead to major health problems.

In a nutshell, Ayurveda's unique, holistic, and wholesome features are being praised and accepted as a means of healthy living worldwide. 

The author is Founder CEO of Lifechart, India’s First Digital Alternate Healthcare Platform.

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