WATCH | 'Kuch Khaas Hai': Cadbury Brings Back Classic 90s Ad With A Twist And Everyone Is Loving It

The Cadbury commercial is being hailed for a progressive take on gender roles while having women's cricket at the centre of its ideation.

Video Screenshot: Twitter/@DairyMilkIn

New Delhi: Cadbury has released a new commercial recreating its iconic 90s advertisement featuring model Shimona Rashi, this time with a more contemporary take.

The much-loved 90s commercial had Shimona, dressed in a floral outfit, sitting on the sidelines of a cricket match eating a bar of Cadbury Dairy Milk as the cricketer scored the winning six. She rushes to the field, managing to go past security, to celebrate the score with a dance while "kucch khaas hai" plays in the background.

The advertisement, conceived by ad agency Ogilvy, is believed to have played a significant role in changing the notion that chocolates are only for children. Over the years, marketing has portrayed chocolates as a part of celebrations related to festivals, exam results, etc.

Now, in the new advertisement, Cadbury revamped the iconic commercial by switching the gender roles. In the new video, a women's cricket match can be seen in progress while a man on the sidelines, eating Dairy Milk, watches the shot. When the batswoman scores the winning six, he breaks into a celebratory dance. He zooms past the stadium security and goes on to hug the player. 

The advertisement is being hailed for a progressive take on gender roles while having women's cricket at the centre of its ideation.

Social media users were also able to notice the callback to the company's iconic commercial while this time it went on to break stereotypical portrayal with women in the active role. 

Here are some of the comments left by Twitter users:

What are your views about the new Cadbury commercial? Let us know in the comments below.