Meta Testing New Feature For Instagram That Shows Content From Only Paid Subscribers

Meta is testing a new feed wherein users will see content from paid subscribers, or Meta Verified, which is similar to X-like feed.

Meta-owned Instagram's head Adam Mosseri has said that the company is testing a new feed wherein users will see content from paid subscribers, or Meta Verified, which is similar to X-like feed. The feature would let Instagram users filter their feeds to only show posts from Meta Verified accounts.

As per the Instagram head, the company is “exploring this as a new control for people and a way for businesses and creators to get discovered”. The new Meta Verified toggle will appear as an option under “Following” and “Favourites” when one taps on the Instagram logo at the top of the app, says a report by The Verge. This means that the new feature would let Instagram users see posts from their favourite influencers, celebrities and brands without having to scroll through their entire feed.

"We’re testing a way for people to explore their Instagram feed and reels by toggling to only Meta Verified accounts. We’re exploring this as a new control for people and a way for businesses and creators to get discovered. Let us know if you’d be interested in using this,” Mosseri said in a message on his Instagram broadcast channel.

To recall, earlier this year, reports said that that Meta was testing a new paid service that would let Facebook and Instagram users pay for a verified account. The paid Meta Verified programme costs $11.99 on the web and $14.99 for the app, as it gives people a new way to try and appear more prominently in an Instagram feed.

Reports said last month that Meta is making a significant move in the European Union (EU) where it will offer paid subscriptions to Instagram and Facebook users, in the wake of the region's comprehensive digital regulation strategy.

The paid versions of Facebook and Instagram will come with no ads for users in the EU, The New York Times had reported, citing three people with knowledge of the development. Those opting for the premium membership plans will have a seamless experience and will get to choose to stay out of the company's ad-based services that rely on ad-based revenue models tied to user engagement.