Sachin Tendulkar Files Complaint With Mumbai Police Over His Name, Photo & Voice Being Used In 'Fake Advertisements'

Cyber ​​Cell of Mumbai Police have registered a case against unidentified people under sections 426, 465 and 500 of IPC and started investigation.

Former India cricketer Sachin Tendulkar lodged a police complaint at Mumbai Crime Branch's cyber cell, alleging his name, voice and photos are being used for fake advertisements to mislead consumers online. Cyber ​​Cell of Mumbai Police have registered a case against unidentified people under sections 426, 465 and 500 of IPC and started investigation.

Celebrities in India and all over the world have faced similar issues where their images or voice is used for commercial purposes to cheat people on the internet.

As per several media reports, Sachin Tendulkar's personal assistant found an advertisement of an oil company on Facebook, which used Tendulkar's picture for its promotion, mentioning that the product was recommended by the veteran athlete and similar advertisements were also found on Instagram. A case has been registered by Mumbai Police Cyber Cell in this matter under various sections of the Indian Penal Code (IPC), including cheating and forgery and relevant sections of the IT Act.

For the unversed, this is not the first time when someone has misused Sachin Tendulkar's photo or voice for products endorsement, duping people online. Earlier in 2020, Tendulkar's team had released a statement, stating that they would take legal action against companies and individuals who are using his name, photo for commercial purposes without his permission. Back then, Tendulkar had lodged a case against a casino in Goa for using a morphed photo of him in promotional material.