Apple Store: What Makes The iPhone-Maker's Official Outlets Different From Other Retail Shops

Apple has launched two brand new official outlets — Apple Stores — in India. Apple BKC (Mumbai) opened on April 18. Apple Saket (Delhi) is set to open on April 20. Here's why Apple Stores stand out:

Apple CEO Tim Cook during the opening of India's first Apple retail store at BKC, in Mumbai

Everything about an official Apple Store is designed and managed by Apple, unlike the franchise stores that we see in India. Apple's obsession with design is well-known. The store features spectacular designs and the use of materials you do not normally associate with showrooms. It even becomes a tourist attraction spot. (Image Source: PTI)

The interiors of an Apple Store are very different from your run-of-the-mill showroom. Products are on display in a simple and understated layout, which is designed not only to show products at their best but also to be accessible to the differently abled. (Image Source: PTI)

Apple claims that accessibility is embedded into every aspect of the Stores, with display tables being placed to allow wheelchairs to navigate easily, staircases having braille on the sidebars to help the visually impaired, and portable hearing loops for those who have hearing issues. (Image Source: PTI)

It has Genius Bar, which is manned by super helpful Apple experts who solve technical issues and walk you through Apple product features. These are actual geniuses who know products and services inside out. You can get an appointment to know your product better or even get advice on the kind of warranty you need. (Image Source: PTI)

Another perk that you get when you visit the official store is 'Today At Apple'. which are free sessions to teach you much more than just the basics of your products. There are also in-store performances by notable artists. (Image Source: PTI)

Those who walk into these stores are never pushed to make a purchase or even experience a product if they do not want to. You are unlikely to get the lowest prices at an Apple Store (they stick to the official retail prices), but then a visit to an Apple Store is seldom solely made for purchases. (Image Source: PTI)

Some have likened a visit to an Apple Store to a journey of sorts, with purchases being incidental to the whole Apple experience. It is an exclusive experience Apple is looking to bring to India through its official stores. How effectively it does so could well determine its future in the Indian market. (Image Source: PTI)

Apple CEO Tim Cook was present at the launch of the Mumbai store on April 18. He interacted with customers and journalists and answered their queries. (Image Source: PTI)