Mahindra Alturas G4 SUV To Launch On 24 Nov; Will Rival Toyota Fortuner, Ford Endeavour

The Alturas G4 is actually a rebadged SsangYong Rexton G4 that was showcased at the 2018 Auto Expo in India

• The Alturas G4 will be launched on 24 November 2018

• It will be a 3-row SUV, will rival Toyota Fortuner, Ford Endeavour

• Mahindra says price will be upwards of Rs 30 lakh (ex-showroom)

• Pre-launch bookings for the Alturas G4 have started

For more details, read the official press release below

Press release               

Mahindra’s latest SUV, the Y400 to be named Alturas G4

Key highlights

• To be launched on 24th November 2018

• Will compete in the high end SUV segment

• Pre-bookings to start at Dealerships from today

Mumbai, November 5, 2018: Mahindra & Mahindra Ltd. (M&M), a part of the US $20.7 billion Mahindra Group, today announced the name of its highly-anticipated high end SUV, codenamed Y400, as the Alturas G4.

Speaking about the Alturas G4 Veejay Nakra, Chief of Sales & Marketing, M&M Ltd. said, “The word Alturas means ‘height’ or ‘pinnacle’. The Alturas G4 represents a gateway into luxury for those who have reached the pinnacle of success in their lives. Being our most luxurious offering, exquisitely designed and crafted, we believe that the Alturas G4 name perfectly describes this product.”

Positioned in the high end SUV segment, the Alturas G4 will compete with players that operate in the Rs.30+ Lakhs (Ex-Showroom) price range. The Alturas G4 offers luxury and exclusivity in its Bold & Imposing Design & Luxurious Interiors. Thrilling Performance & Off-road capability, Unmatched Safety and Best in Class features further enhance the Alturas G4 proposition.

The Alturas G4 will be built at the company’s manufacturing facility at Chakan in Maharashtra and will be launched on 24th November 2018. Pre-bookings for the Alturas G4 would be open at Mahindra Dealerships starting today.

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