Jio Music, Saavn merge into JioSaavn; Company offers 90 days free trail of online music service app

The Jio Music app has been rebranded and as a introductory offer, Jio is giving a 90-days of premium membership, JioSaavn Pro, as per the app listing on the play store.

The service will be offered on a ‘freemium’ model in India. (Image: PTI)

New Delhi: Saavn, one of leading online music and entertainment streaming apps, is now JioSaavn. After the successfully acquisition of Saavn Media Private Limited, Mukesh-Ambani-led Reliance Jio has updated that application on Apple Store. However, Saavn on Android app is yet to get the rebranding. The Jio Music app has been rebranded and as a introductory offer, Jio is giving a 90-days of premium membership, JioSaavn Pro, as per the app listing on the play store. The offer is available for all Jio user with Prime membership for free during this period. The service will be offered on a ‘freemium’ model in India with all users having access to the ad-supported product. Jio subscribers would enjoy seamless access to the integrated app. The Pro version allows users to play music offline and audio resolution up to 320Kbps. As of now, all iPhone users can update their Saavn apps to get the new music streaming application. Android user will have to wait for a while as the company has recently updated that its launch for Android is just around the corner. Reliance Jio, in May this year, announced the aquisition of Saavn and said that the merger will combining the application its digital music service JioMusic, which is part of the company’s suite of premium applications. However, it is worth taking note that playlist and saved songs on both Saavn and Jio Music can be merged only when both the applications were registered using the same Jio number. If customers have Saavn from different non-Jio numbers, they cannot merge it with Jio Music. Speaking on the launch of JioSaavn, Akash Ambani, Director, Reliance Jio, said, “JioSaavn represents a turning point for the music streaming industry in India, as the country continues to experience accelerated tech innovation, rapid adoption of digital services, and a digital music industry at par with global leaders. Powered by Jio’s advanced digital services infrastructure and complemented by its widespread user base, JioSaavn will be the largest streaming platform in India.” According to reports, Reliance Jio has invested a total of Rs 124 million during the time of acquisition. The development took place amid growing demand of online music streaming applications with a YoY growth of around 38 per cent in 2017. Even world’s largest online music streaming firm Spotify might launch its service in India next year. Spotify reportedly is in early talks with T-Series to launch its services in the next three to four months.