White Wolf Makes Skincare For Men Part Of Everyday Routine With Neil Nitin Mukesh Campaign
Each product in White Wolf’s range makes daily grooming both effective and hassle-free while maintaining the highest quality standards - being dermatologically tested and cruelty-free.
Skincare remains a daily habit exclusive to women. White Wolf, a premium man’s grooming brand, is reshaping this narrative by introducing products that make skincare accessible and appealing to men. In their latest move to strengthen this message, the brand collaborated with actor Neil Nitin Mukesh for a campaign that celebrates men’s grooming.
The collaboration brings together two entities that share similar values despite their different backgrounds. White Wolf, the latest venture from Sonalac, India’s largest B2B Wall Putty manufacturer, and Neil Nitin Mukesh, who comes from a family of legendary playback singers, have both carved their unique paths in the skincare market.
Mrs. Shweta Sharma Garg, the founder of White Wolf, recognised a crucial gap in the market. “Men have always been providers, taking care of everyone around them while often neglecting their own needs,” she explains. This observation led to two years of extensive research, resulting in formulations specifically designed for Indian men’s skin types and the country’s tropical climate.
During the shoot, Neil’s involvement went past just being the face of the campaign. He actively participated in conceptualisation and direction, creating an interactive atmosphere that resulted in authentic content. The shoot showcased White Wolf’s bestselling products, including its Hair Styling Wax Powder, Gray Guard Illuminating Beard Serum, and India’s first ultralight foundation for men - the Skin Tint Moisturiser with SPF-15.
The brand’s products incorporate advanced ingredients, including Korean skincare elements like CICA and natural actives, targeting multiple concerns simultaneously. This scientific approach aligns with current market research indicating that men use approximately 11 personal care products daily, showing the change in grooming habits in India.
Neil, who has been open about his personal grooming journey, found the collaboration particularly meaningful. During the shoot, he expressed appreciation for the products’ gentle formulation and pleasant after-effects, noting their suitability for sensitive skin. The campaign incorporated GenZ trends like Glambot shots and “Get Ready With Me” videos, positioning White Wolf for a diverse audience.
Each product in White Wolf’s range makes daily grooming both effective and hassle-free while maintaining the highest quality standards - being dermatologically tested and cruelty-free. Through this collaboration, White Wolf continues its journey to normalise men’s skincare routines and provide products that cater specifically to Indian men’s grooming needs.
For more information, please visit:
www.whitewolfindia.com
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