Multi-URL QR Code For Location: A Cutting-Edge Technology For Global E-Commerce In 2023
The Multi-URL QR code for the location will solve the geographical and language barrier in the global e-commerce landscape by offering customized web pages for specific audiences.
QR codes rapidly gained popularity in recent years due to their ability to provide instant information access with just one smartphone scan, which is suitable in a fast-paced world.
You can see them everywhere—in magazines, restaurants, product packaging, and even online. But there’s one that still doesn't ring a bell to many: the Multi URL QR code solution.
It can store multiple URLs and redirect scanners to different landing pages. This QR code can be a pivotal tech tool in the international arena of e-commerce, making global businesses more tailor-made for their customers.
And with a location-based multi-URL QR code, you can redirect customers to a specific web page based on their location when they scan the QR code with a smartphone. For instance, if the scanner is from America, he will redirect to an English website. And if the person scans from Berlin, he will turn to the German version of the website.
Thus, offering a unique, engaging, and inclusive customer experience targeted to a particular group.
Location-based multi-URL QR code: Personalizing customer experience for global e-commerce needs in the coming years
Global traders and businesses face significant problems with geographical and linguistic differences. Most marketers who upscale their businesses worldwide make the mistake of not personalizing their product or website content. This often leads to stagnation and restricted customer interaction outside their language and geographical range.
Studies show that 74% of customers are not happy when website content is not customized to their needs and expectations, while 85% of consumers purchase products from tailored homepage advertisements.
That said, consumers tend to lean towards a site offering a better user experience to support their native languages. Merchants who aim to succeed in global trading must strengthen and maximize their customer base by offering support in multiple languages.
Here's how to address the problem of language and geographical barriers with a Location-based multi-URL QR code:
- Implementing a multilingual site
Offering a multilingual site can be a game changer in retaining existing customers and attracting new ones regarding cross-border trading. The multi-URL QR code can help smoothly facilitate this strategy.
To do this, you must first prepare the web pages you will embed, each set in a different language.
They can use the H5 QR code for this, another dynamic QR that lets you create custom landing pages—no need for coding, programming, or buying a hosting domain.
After preparing the links, go to a trusted QR code generator online software to access the Location-based Multi URL QR code solution.
Note: The QR code will route the scanner to the designated landing page of their IP address. Say, a scanner with a Mexican IP address will land on a page customized for Mexicans.
1. Setting the default landing page
The scanner will redirect to the default landing page if their location is unknown or not part of the locations you’ve included in your QR code.
Users can set their business website as the default landing page where scanners can find other promotional campaigns, special deals, and promos.
With this in hand, you still stand a chance at engaging with a potential customer.
2. Updating or adding landing pages
The Location Multi-URL QR code is not one of the most powerful QR code solutions for marketers for nothing.
Even if the QR code is in print or online, you can still update the landing pages without generating a different QR code.
Once updated, the changes will automatically reflect on the QR code. Scanners will now redirect to the new website instead of the old one.
Using the same multi-URL QR code, you can add more pages if you wish to expand to more countries and make a customized landing page for each demographic.
3. Tracking the Multi-URL QR code campaign
The QR code data report will show which areas the campaign gets the most scans and engagement. The dashboard will show the time of each scan, the device used to scan the QR code, and a list of countries with their corresponding total number of scans. This allows every marketer to understand the behaviour of their target audience toward their QR code campaign on an international scale.
QR codes and local business trading
A Location-based Multi URL QR code can also help local businesses target a specific group within their country or location.
Market penetration is one thing. But making your products' content well-tailored for a specific target audience is another.
Modified landing pages for a particular promotion or product set up for every region are needed because something about that product may be unfamiliar to another region or area.
Aside from the Location-based Multi URL QR code, here are other types of Multi URL QR code marketers will find beneficial:
1. Time-based multi-URL QR code
A time-based multi-URL QR code redirects the user to a web page depending on the time they scanned the code. This solution is perfect for restaurants and cafés that serve different menus depending on the time of day. Restaurants can set up the first URL that will redirect scanners to a breakfast menu from 5 to 11 a.m. and another URL that will turn customers to another menu for lunch, then another for dinner.
Marketers can also use the time-based multi-URL QR code solution to set particular hours for promos to be up.
2. Number of scans-based multi-URL QR code
This multi-URL QR code will redirect scanners to different landing pages based on the number of scans the user sets up. For example, the 1st to 13th URL can redirect scanners to the business website, and the 14th to 16th scan is the landing page for promotions and special offers.
One practical use of this QR type is for discounts. The first 20 scanners will get a 50% off coupon, and the value will grow smaller as more people scan the code. This is a fun way to pique customers' interest and will surely help boost engagement.
3. Language-based multi-URL QR code
Language-based multi-URL QR code leads scanners to a translated version of your webpage, depending on their phone's set language preference. You must first create a landing page for each language, then embed each link into the QR code.
A scanner whose smartphone uses Mandarin will find a page set in that language. This unique feature makes this QR code helpful for launching campaigns that transcend language barriers.
Summary
Keeping up with the ever-changing customer demands in global-scale marketing includes making content personalized to their needs. Using a Multi URL QR code for global e-commerce makes your business all-inclusive to different groups of people across various countries. The more inclusive marketers become to different types of consumers, the more successful a business will thrive in the competitive marketplace of the e-commerce industry. This novel technology is a must-have tool that the e-commerce sector should use to upscale their business and marketing strategies in 2023.
