'Abrawan' Clothing Brand By Prerona Das Roy: Celebrating The Unmatched Craftsmanship Of Bengal Muslin
"Abrawan" is committed to sustainability at the ground level, starting from cotton buying to dyeing and spinning and weaving to the final product, supporting the Make in India initiative.
New Delhi (India), May 17: Prerona Das Roy's clothing brand "Abrawan" is at the forefront of sustainable fashion, promoting Bengal Muslin and handmade fabrics that have been part of India's heritage for centuries. Her passion for Hand Spinning and hand-weaving fabrics began at an early age and has been passed down from her mother, who was a Hand Spinning activist.
Prerona believes that Hand Spinning plays a critical role in sustainable living and that the art of making the finest counts of muslin cannot be replicated by machines. Through her experiences in travelling across India, she has come to understand that India has lots of art, culture, and knowledge. She believes that digitalization can bridge the gap between the makers and buyers of Bengal Muslin and other crafts by creating a transparent relationship amongst all stakeholders.
Her brand "Abrawan" is committed to sustainability at the ground level, starting from cotton buying to dyeing and spinning and weaving to the final product, supporting the Make in India initiative, which encourages indigenous manufacturing and promotes local artisans and weavers. Prerona believes that supporting local businesses can create a sustainable and self-reliant economy, and her brand is making a significant impact on the lives of many artisans and weavers.
Prerona's initiative to promote Bengal Muslin and support Hand Spinning is essential to preserve the heritage of the old handcraft of weaving super fine clothes. Her brand "Abrawan" aims to create awareness about this exquisite skill and focus on digital and physical channels to promote handmade production. Abrawan, the clothing brand, is also interested in different weaving techniques and artisanal products from different parts of India, which support a sustainable chain.
In conclusion, this brand, "Abrawan", is not just a venture but a social initiative to promote sustainable living, support local artisans and weavers, and preserve the heritage of Indian craft. Her passion for promoting Bengal Muslin and sustainable living is inspiring. By supporting local businesses and preserving traditional crafts, Prerona's brand is contributing a small part of its responsibilities to create a more sustainable and equitable future for all.
