Underwear industry badly hit by declining economic growth in India

Shrinking disposable income is the prime reason Indian consumers are holding back from new purchases even in essential categories and staples, experts say.
Businessmen in Mumbai's Khar said that the growing competition from online market is one of the major reasons behind the loss.
The innerwear category, estimated at Rs 27,931 crore, accounts for 10% of the total apparel market and is expected to grow at a compounded annual growth rate of 10% over the next decade to Rs 74,258 crore.