Realme Forays Into Refrigerator Segment In India, Launches Single And Double-Door Models

Handset maker Realme on Wednesday forayed into the refrigerator category with the launch of its single and double-door refrigerators in India.

New Delhi: Handset maker Realme on Wednesday forayed into refrigerator category with the launch of its first refrigerator in India. The stabiliser-free refrigerators from Realme will include single door and double door models. Realme's single and double-door refrigerators are retailing on e-commercce site Flipkart at a starting price of Rs 12,490 and Rs 23,490, respectively.

Realme's single door refrigerators are available in 195 litre and 215 litre sizes with 2-star and 3-star rating models in Floral Patterns colours while Realme's double door refrigerators are available in 260 litre, 280 litre, 308 litre and 338 litre sizes in a single premium Black Uniglass colour. According to the company, both the single door and double door refrigerators have been designed keeping in mind Indian climate and heat. According to a report, Realme refrigerators offer cooling efficiency and come with faster cooling with the Copper Capillaries, thus, taking freezer temperatures up to -23 degrees Celsius.

The refrigerators were listed on e-commerce site Flipkart a few days back, confirming the brand's foray into the category. The brand will compete with the likes of handset makers Samsung and LG who have been making large appliances since years.

“As the fastest-growing technology brand in the world, we envision creating a connected, smart life ecosystem for consumers. The foray into the refrigerator segment re-affirms this and strengthens our commitment to bring cutting-edge, segment-leading technology products at the most versatile price points. Through collaboration with Flipkart, we are confident of reaching out to aspiring buyers across Tier 1 to Tier 3 cities and addressing the growing need for smart home and cooling appliances," Madhav Sheth, CEO - Realme India, Vice President - Realme and President - Realme International Business Group, was quoted as saying in a statement.