OnePlus To Work With 50K Mainline Retailer Stores In India This Year: Report

This year, we are excited to bring in renewed focus towards our retail strategy, the company was quoted as saying.

The handset maker has just launched its newest flagship series, comprising the OnePlus 12 and OnePlus 12R.

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India is a key market for global handset maker OnePlus and the company aims to set up operations with around 50,000 mainline retailer stores across the country by 2024, a senior company executive was quoted as saying by news agency IANS.

“This year, we are excited to bring in renewed focus towards our retail strategy. OnePlus is looking to increase investments across mainline channel by two folds in 2024. And we look forward to expanding our mainline presence by opening 200+ new OnePlus Experience stores across India in 2024,” Ranjeet Singh, Director of Sales, OnePlus India, was quoted as saying in the report.

The handset maker has just launched its newest flagship series, comprising the OnePlus 12 and OnePlus 12R, alongside OnePlus Buds 3, the company's third-generation flagship wireless audio earbuds. OnePlus also teased a future OnePlus 12R Genshin Impact Edition, at its "Smooth Beyond Belief" event in New Delhi.

OnePlus 12 And OnePlus 12R Pricing In India 

Globally released on January 23, the OnePlus 12R starts at Rs 39,999 for the 8GB/128GB model. The flagship OnePlus 12 is priced at Rs 64,999 for the 12GB/256GB model in India. The OnePlus Buds 3 are available for Rs 5,499. 

The latest flagship from OnePlus, the OnePlus 12, boasts a range of state-of-the-art features. The phone has been launched in two colours: Flowy Emerald and Silky Black. Fuelled by the top-tier Snapdragon 8 Gen 3 chip, Qualcomm's swiftest mobile processor to date, it ensures lightning-fast performance ideal for demanding applications and multitasking. With a hefty 5,400mAh battery, the OnePlus 12 comes with proprietary 100W SuperVOOC wired charging. Running on OxygenOS 14, based on Android 14, the smartphone has a clean software with customisations atop.

The OnePlus 12R is an "economical" addition to the OnePlus 12 series, gets several premium features despite its budget-friendly price. Equipped with the Snapdragon 8 Gen 2 chipset, the OnePlus 12R claims to deliver robust performance, even though the chip is a generation behind.