New Delhi: Handset maker OnePlus on Thursday unveiled its largest-ever OnePlus Experience store in Bengaluru. The store called the OnePlus Boulevard will serve as a landmark venue for the company's Indian community to gain a global premium user experience while connecting with the brand. The new OnePlus Experience store is a massive two-floor structure with over 39,000 square feet of retail space.
After opening the OnePlus Nizam Palace Store in Hyderabad, the brand is aiming to create a new milestone for its thriving community in the country. Located on the iconic Brigade Road, the OnePlus Boulevard is inclusive of green areas and allows natural light to pour in. This makes the in-store experience like a walk in a park while serving as a boulevard of OnePluss offerings.
“Right from the start of our India journey in 2014, our community in India has always received our products very positively. The India community has played a significant role in our brand’s growth and continues to do so. Owing to this, we believe that India region would make for the perfect venue to house our largest OnePlus Experience Store, called the “OnePlus Boulevard.” This is also a testament towards our commitment to provide our community with the best user experience across all offerings of our brand," Navnit Nakra, India CEO and Head of India Region, OnePlus India, said in a statement.
The store uses a five-sense omni directional design approach that is aimed towards providing customers with a holistic, premium offline experience to interact closely with the brand’s offerings. The store also houses several clay and ceramic artworks sourced from artists across India.
OnePlus has inaugurated the OnePlus Boulevard right opposite the iconic Samsung Opera House that is touted to be Samsung's biggest all-in-one experience store in the world.