BCCI Set To Lose Rs 1675 Cr In Sponsorship Money If Chinese Firms Are Dropped; Another 1000 Cr In TV Ad Revenue

BCCI may be the richest board in the world with a net worth of Rs 11,900 crores but it too will feel the pinch of a Chinese boycott.

Photo: AFP

New Delhi: The martyrdom of 20 of Army’s brave-hearts has evoked a sentiment of anger and resentment against China all over the nation, demanding for boycott of Chinese goods in the country. However, Chinese product boycott does not seem to be an easy call. BCCI may be the richest board in the world with a net worth of Rs 11,900 crores but it too will feel the pinch of a Chinese boycott. The total loss for BCCI as part of Boycott China policy will be a whooping Rs 1675 crores approximately, based on sponsorship deals and their remaining deal left over period of time. Apart from this, another 1000 crore loss approx expected for host broadcaster Star as part of ad revenue from Chinese companies. In the last few bids floated by the BCCI, it saw very little or no bidding war with most of companies taking part being backed or wholly owned by the Chinese, making it a further dent in the years to come on the overall value of the BCCI and the IPL brand. Break up of sponsor deals for BCCI as part of Chinese deal (all figures approx and estimated as per deal)

• Vivo: 2200 crore on five year IPL title sponsor deal. 450 crore per year -- 900 crores for remaining two years.
• Paytm: 326 crores --- 180 crore loss for remaining three year till 2023
• Dream XI: 210 crore for four years of IPL -- 150 crore loss for remaining three years.
• Swiggy: 50 crores per year, loss of 25 crores for remaining one year ..
• Byju's: 1079 crores jersey sponsor for five years, approx 210 crore per year -- 420 crores loss for remaining two years.
• Additional 1000 crore approx from revenue loss to Star via advertising

The simmering tensions between India and China along the Line of Actual Control in the Ladakh sector has scaled to another level after a heated physical altercation between the Indian Army and PLA troops in the Galwan Valley resulting in heavy casualties on either side. Also Watch: Chinese Firms To Face Heat Of Boycott China Products Campaign