Tesla Tequila is Tesla Inc. very own brand of tequila which is said to be made of sustainably sourced agave. On the website, you can see the sleek bottle lighting shaped bottle, which is different from the visual approximation he had shared on Twitter earlier. The bottle was sold out within hours of its launch.
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The idea of Tesla Tequila was first in 2018 on April Fool’s Day, which people thought to be a joke. In October that year, Musk tried to trademark ‘Teslaquila’. However, Musk's efforts to trademark the drink in October of that year were frowned upon by Mexico's tequila producers. Mexico's Tequila Regulatory Council then argued the “name 'Teslaquila' evokes the word Tequila ... (and) Tequila is a protected word.” Under the new name, it had no qualms.
According to Tesla's website, the new alcoholic venture will be available only in selected US states, including New York, California, and Washington and there was a 2 bottle per order cap. The website of the new drink describes it as agave tequila aũejo aged in French oak barrels, “featuring a dry fruit and light vanilla nose with a balanced cinnamon pepper finish.”
According to Reuters, the Silicon Valley billionaire is no stranger to selling quirky products in limited one-time sales. He sold flamethrowers at $500 apiece in early 2018, raising $10 million for his high-speed tunnel venture The Boring Company. Musk also sold 50,000 Boring Company hats previously.