Royal Enfield partners with Flipkart to sell riding gear

New Delhi: Royal Enfield had offered its riding gear, apparel and accessories, only on its online stores and select gear stores. Now, the British motorcycle manufacturer has tied up with Flipkart, the largest e-commerce marketplace for India, to sell all their gears and accessories through Flipkart.   The list of accessories includes helmets, riding gears, saddle bags, head-gear; to lifestyle products, like shoes, T-shirts, jackets, etc. The Royal Enfield riding gears are known for their meticulously detailed crafting that improves motorcycling experience on long distance rides.   The vintage motorcyle brand also has gears for every type of riding including “city and weekend rides” with its “urban protection moto-inspired clothing”. The 115 year old British motorcycle brand assures that the gears can be put on even when not riding the motorcycle, as they are greatly comfortable.   Commenting on the exclusive partnership, Adarsh K Menon, VP Electronics and Auto said, “This collaboration enables motorcycle enthusiasts and fans of Royal Enfield to be a part of this iconic global brand by having an easy access to authentic and genuine gear range, from the comfort of their homes.”   The collaboration also has an impact on the delivery of the products, as Flipkart is usually known for timely delivery of products. Royal Enfield gears and accessories will also be available under the Flipkart Advantage benefit for hassle free delivery.   Commenting on the alliance, Samrat Som, Head– Gear Business, Royal Enfield said, “Our purpose-built riding gear brings together Royal Enfield’s years of riding experiences through a variety of terrains and weather conditions. We believe that in a market that is currently underserved with respect to quality riding gear, our products will augur very well for our existing and potential customers.”   The Flipkart-Royal Enfield partnership will enable a wider availability of the Royal Enfield gear range and accessories. So far, Royal Enfield gears have only been available in select gear stores and online stores. Now, Flipkart, as a common sales platform, will take the gears to millions of customers, catapulting its wide customer base.   Reflecting the rising demand for fashionable and comfort-enhancing riding gear, Flipkart saw a growth of over 200% for the year 2016-17 against 2015-16. Flipkart currently has over 3.5 lakh number of products in the category.   Royal Enfield will add 70+ products in the first phase and another 50+ auto accessories in the second phase, which will help Flipkart cover the whole range of Royal Enfield gear and accessories. Source: vicky.in