Apple To Compete With Google By Launching Own Search Engine? Reports Reveal The Indications

Several media reports are pointing out that Apple is showing indicators of working on its own search engine through the job hirings listed on its website.

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New Delhi: Apple is perhaps working on its own search engine in a bid to compete with the most widely used Google.  Several media reports are now pointing out that Apple is showing indicators of working on its platform through the job hirings listed on its website. Previously, a widely circulated claim stated that Google pays Apple a significant amount to keep it as the default search engine in Safari Explorer. Users have the option to opt for another alternative in settings but the first default search options set is Google. This may change as reportedly UK authorities have their eyes on this anti-competitive deal and may soon force Apple to give users a clear option to choose their own alternative when they use Safari for the first time. This may have given Apple a unique opportunity as it no longer seems to really need the money from Google being the first publically traded company to be worth $2 Trillion. The reports support the link suggesting how its 'spotlight' feature now bypasses Google search to present results for queries within its own platform. Meanwhile, it added that AppleBot has also been crawling websites a lot more than earlier. How Will Apple Benefit From Its Own Browser? With its own search engine, Apple will be able to present a deeply integrated OS experience for its users wherein they can directly link their iCloud data and get more personalised results. A possible scenario being speculated is how it will not be oriented to data mining and advertising but will offer an integrated system for the OS users. The exclusivity for Apple users for their devices can bring a sense of a complete Apple experience while giving the company a good space to promote its own services like Apple TV+. WATCH | Future iPhones To Become Affordable For Indian Users?