Amid Coronavirus Pandemic Luxury Cars Change Retail Route, Switch To Online Sales

Luxury car brands take car sales and services online due to the coronavirus pandemic. Automakers have taken the entire experience of purchasing a car online, people can now buy a car from the comfort of their home.

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New Delhi: Luxury car brands take car sales and services online due to the coronavirus pandemic. Automakers have taken the entire experience of purchasing a car online, people can now buy a car from the comfort of their home. In a PTI  report, Volkswagen said that the online retail process is simple, hassle-free, and provides an end-to-end contactless experience. The entire process has now become as easy as buying clothes, a customer can show interest can have a conversation with the sales consultant, find the best deal, and have it delivered to their doorstep without stepping out of their home. The 'BMW Contactless Experience' enables customers to explore and buy new and pre-owned BMW cars, book vehicle service even makes payments online. Mercedes-Benz India has also released an online sales platform and announced a host of new customer initiatives under the campaign 'Merc from Home'. Volkswagen has digitised its sales and service portfolio, enabling customers with the flexibility to choose their preferred model at their comfort and convenience. Other brands like TATA Motors, Hyundai, and Honda have also taken their business online to make customer experience comfortable and easy. COVID-19 pandemic has changed the dynamics of the business, cars which were usually preferred to be bought at a physical store can now be bought and explored online just like any other commodity. These platforms are said to be simple, secure and user-friendly.  According to a report, a recent survey questioned 1000 people representative of the overall Indian population, which found that more than half agreed that they would buy a car online if it was available.