Kerala Aims To Boost Tourism With Destination Wedding Tag & Heli-Tourism: Tourism Director P B Nooh

In the last few years, Kerala Tourism Director P B Nooh said, the state has emerged as the best responsible tourism destination.

Tourism plays a crucial role in bolstering the Kerala economy, with the state recording 159.69 lakh domestic visitors between January and September 2023.

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Kerala, often referred to as "God's Own Country" due to its picturesque landscapes, is actively promoting heli-tourism in its hilly regions. Additionally, the state is positioning itself as a sought-after wedding destination as part of its endeavors to draw in more tourists.

"In the last few years, Kerala has emerged as the best responsible tourism destination. When we talk about responsible tourism, we actually mean it. We ensure that our travellers are responsible and we also make sure that whatever money is spent, part of it goes to our local communities for their betterment," Kerala Tourism Director P B Nooh told PTI on Thursday.

Tourism plays a crucial role in bolstering the Kerala economy, with the state recording 159.69 lakh domestic visitors between January and September 2023. In a recent announcement, Nooh introduced 'Sky Escapes,' a heli-tourism initiative aimed at promoting tourism in hilly regions through helicopter services. 

According to him, efforts are being made to promote Kerala as a budding destination for destination weddings as there are picturesque places as well as good air connectivity with international airports.

At a session in the national capital to highlight tourism potential in Kerala, Nooh said the state government is trying to empower and focus on the literary circuit as well as the biodiversity circuit. In this regard, various efforts are being taken, including creating museums and other attractions to increase footfall of domestic travellers, he added.

Kerala also offers adventure tourism experiences, with upcoming events such as the International Paragliding Festival, International Surfing Festival, and Mountain-Terrain-Biking scheduled for March and April.

During the initial phase last January, Kochi was designated as a hub for heli-tourism, providing convenient connections to various destinations such as Thiruvananthapuram, Kollam, Jatayu Rock, the scenic backwaters of Kumarakom and Alappuzha, hill stations, and other sites, including northern Kasaragod. The proposed plan involved expanding the network by making use of existing operational helipads and exploring potential collaborations with private landowners.