Explorer

Virat Kohli replaces Bollywood superstar Shah Rukh Khan as most valuable celebrity brand, says report

Star cricketer Virat Kohli has replaced Bollywood superstar Shah Rukh Khan as Indias top-ranking celebrity brand, according to a report by a valuation advisor. In the 2017 report titled 'Rise of the Millennials: India's Most Valuable Celebrity Brands', Duff & Phelps said that Kohli topped the list with brand value of $144 million, followed by actors Shah Rukh ($106 million), Deepika Padukone ($93 million), Akshay Kumar ($47 million) and Ranveer Singh ($42 million). #VirushkaWedding: These GORGEOUS PICS from Virat Kohli and Anushka Sharma’s fairy tale wedding prove that they are a match made in heaven! Duff & Phelps, a global valuation and corporate finance advisor, published the third edition of its annual study of celebrity brand values in India. "For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Varun Gupta, Duff & Phelps Managing Director and Region Leader -- India, Japan and Southeast Asia, said in a statement. "In addition to Kohli, other young celebrities such as actress Alia Bhatt, actor Varun Dhawan and badminton champion P.V. Sindhu have either risen in the rankings or entered our top 15 list, backed by note-worthy performances in their respective fields and strong endorsement signings over the last year," Gupta added. VirushkaWedding: NEW PICS from WEDDING will make you fall in love! Aviral Jain, Duff & Phelps Director, said: "While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Mahendra Singh Dhoni and Sindhu, collectively valued at $180 million, account for almost a quarter of the total celebrity brand value of the top 15." The report also highlights evolving trends in the brand endorsements space, including celebrities endorsing tourism campaigns, backing various sports tournaments/franchises, and launching their own line of merchandise.
View More
Advertisement
Advertisement
25°C
New Delhi
Rain: 100mm
Humidity: 97%
Wind: WNW 47km/h
See Today's Weather
powered by
Accu Weather
Advertisement

Top Headlines

Delhi Air Quality Worsens To 'Severe Plus' Category, AQI Above 700 In Some Places
Delhi Air Quality Worsens To 'Severe Plus' Category, AQI Above 700 In Some Places
Conrad Sangma’s NPP Withdraws Support To Biren Singh Govt, Blames ‘Failure’ To Resolve Crisis
Conrad Sangma’s NPP Withdraws Support To Biren Singh Govt, Blames ‘Failure’ To Resolve Crisis
Kailash Gahlot Resignation: AAP Blames BJP’s ‘Vile Politics’, Delhi Congress Questions Kejriwal’s Silence
Kailash Gahlot Resignation: AAP Blames BJP’s ‘Vile Politics’, Delhi Congress Questions Kejriwal’s Silence
Amit Shah Holds Meeting With Senior Officials On Manipur Situation, Another Meeting Scheduled Tomorrow
Amit Shah Holds Meeting On Security Situation In Manipur, Another Meeting Scheduled Tomorrow
Advertisement
ABP Premium

Videos

Breaking News: DRDO Successfully Tests Long-Range Hypersonic Missile | ABP NewsRift Erupts in BJP Over CM Yogi and PM Modi's Slogans | ABP News'I'm the CEO of Lashkar-e-Taiba,' The Reserve Bank of India Receives Threatening Call | ABP NewsChaos Erupts at Navneet Rana's Rally As Chairs Thrown, Protests and Slogans | ABP News

Photo Gallery

Embed widget